eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Adam Kasper
Adam Kasper VP, Marketing Bob's Discount Furniture
Adam is VP of Marketing at Bob' Discount Furniture, a Bain Capital company. At Bob’s, Adam oversees all media, digital, analytics and marketing efforts for the rapidly growing retailer. He has been busy building a data and analytic driven approach to marketing and media. Previous to this role, Adam served as the Chief Media Officer of Havas Media, North America with oversight and responsibility for all of the agency’s investment teams and integrated product offerings. Adam helped to lead the evolution of Havas’ media services offerings to better reflect the digital, social and mobile needs of the agency’s clients including the perpetually changing media landscape and the affects it has on consumer behavior. Adam was instrumental in the design of the agency structure to meet these needs.

Prior to being named Chief Media Officer, Kasper held positions of increasing authority at Havas including Executive Vice President Strategic investments and Senior Vice President, Director Digital Media.

Adam lives with his family in Needham, MA. He is an avid skier, fisherman and chef.

MAIN CONFERENCE DAY ONE - Tuesday, August 15th

2:40 PM Panel Discussion Remix: Redefining Omni-Channel: Bridging The Gap Between Digital And In-Store

Omni-channel is definitely the path forward for traditional and pure play retailers alike. That being said, it is no easy task to achieve true omni-channel integration. A diverse group of retailers will talk through their greatest challenges and successes in creating an optimal experience and how they are working on: 

Fully integrating in-store with their other channels
The key initiatives that they are focusing on with this integration, and why 
Evaluating the impact of mobile on the in-store experience
Examining the impact of the digital footprint (web and mobile) on in-store sales