eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Andy Levitt
Andy Levitt Founder & CEO The Purple Carrot
Andy is the Founder & CEO of The Purple Carrot, a meal kit delivery service that makes it fun and easy for consumers to prepare and eat healthy, great-tasting plant-based meals at home. Previously, Andy created HealthTalker, the first word-of-mouth marketing company for the healthcare industry, in February 2007, and was acquired in July 2012. Prior to HealthTalker, Andy spent more than a dozen years in the pharmaceutical sector in a variety of roles, including sales, marketing, strategy and management. Andy earned his MBA from The Stern School of Business at New York University, and his undergraduate degree from Emory University. He lives in the Boston area with his wife and their 4 children. 

MAIN CONFERENCE DAY TWO - Wednesday, August 16th

8:15 AM Keynote: Make Meaning: Lessons from a Mission-Driven eCommerce Disruptor

Purple Carrot is a plant-based meal kit company, distinguishing itself among a crowded and competitive field. Learn how an underdog company applied its core values to create a winning formula, and built a tribe of Carrot Heads who feel a part of something larger than themselves. Use this type of strategic shift to propel your own company’s success. 

In today's ultra-competitive marketplace, companies need to embrace a mission to attract customers, and win over their hearts and minds with more than just a basic product. Customers demand more from the companies they choose to support, and its incumbent upon the category leaders to meet and exceed expectations.

Keys to building a loyal tribe of employees and customers. Learn more about some of the drivers behind Purple Carrot's mission, and how it stands out to engage its subscribers to optimize LTV.

Boring products supported by your ads on Facebook won't make it. Why you need to embrace the unique, the weird and the trends along the fringe because it more interesting along the edges, and that's where you can stand out and win.