eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Ashley Serotta
Ashley Serotta VP, E-Commerce & Digital Marketing Living proof, Inc.
Ashley Serotta is Living Proof’s Senior Director of Digital Marketing and eCommerce, leading online sales, development, email, paid digital media, affiliates, paid search and analytics. For 20 years, her focus has been on the intersection of social, content and eCommerce. In her role at TripAdvisor, she launched Cities I’ve Visited, a top 10 Facebook app. Prior, she oversaw eCommerce programs at both agencies and retailers, including Razorfish, Isobar, Newbury Comics and Tweeter.