eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Benjamin Weiss
Benjamin Weiss Mobile Product Manager Walgreen Co
As Mobile Product Manager at Walgreens, Benjamin is responsible for setting and executing Walgreens’ mobile strategies and roadmaps. 

Since joining Walgreens in 2009, Benjamin has helped form and guide Walgreens’ digital strategies, with a particular focus on mobile and customer analytics.   

Benjamin’s background in data science, strategy and software design come together to make Walgreens one of the most recognized and installed retail apps on the market today. His work has been widely cited from publishers and industry groups ranging from Wall Street Journal to Forrester Research and the National Retail Federation. 

MAIN CONFERENCE DAY ONE - Tuesday, August 15th

2:40 PM Panel Discussion Remix: Making The Mobile Experience Better For Today’s Consumers To Convert Traffic To Sales

Data is showing that retailers are losing significant sales due to a weak mobile experience and insufficient capabilities. So, now the focus must turn to optimizing mobile—and fast because today’s customers are expecting it and will gravitate toward user experiences that are effortless. Panelists will discuss:

Consumer expectations around mobile and how they are changing
Where mobile fits into the path to purchase
What KPI’s they are using for mobile 
The importance of having a good mobile site to your business (overall)?