eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Brendan Witcher
Brendan Witcher Principal Analyst, eBusiness & Channel Forrester Research
Brendan Witcher is vice president, principal analyst at Forrester. He is a leading expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also a noted authority on technology developments that affect both online and offline commerce industries, as well as vendors that help facilitate delivery of today's leading strategies and tactics in digital excellence.

MAIN CONFERENCE DAY THREE - Thursday, August 17th

9:05 AM Keynote: Hot or Not: How Retailers Are Prioritizing Commerce Tech Investments In 2017

To succeed in retail today, organizations must match the rapid pace of rising consumer expectations with tech investments that deliver exceptional customer experiences. But no retailer can do it all, and good strategy requires prioritizing what is important (and deprioritizing what can wait). In this session, we'll discuss what capabilities leading retailers are making investments in now, and why these solutions are important for winning, serving, and retaining today’s digitally-savvy consumers.

Key Content Takeaways:
What are the top eCommerce tech investments retailers are making today and why.
What historically hot tech investments are cooling, and what future tech is getting traction.
When are retailer's expected to adopt - if ever - the new “shiny objects” of tech.