eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Cheryl Kaplan
Cheryl Kaplan President & Co-Founder M.Gemi
A retail veteran, with over 20 years of experience in the fashion industry, Cheryl Kaplan began her career in the buying department at Filene’s and Levi’s. There, she honed her skills in merchandising, assortment planning, analysis.  

In 1999, Cheryl joined Nickelodeon-backed start-up Red Rocket as Merchandise Manager where she managed the strategy, sourcing, site content and online merchandising for toys, apparel, accessories, giftware, music, movies and books. At Red Rocket, she pioneered the movement for commercial brands to embrace the digital marketplace and create online experiences to match changing consumer behavior. 

The following year she was introduced to Ben Fischman at Smart Bargains where she initially joined as a Buyer and eventually became the VP of Customer Experience. For the next seven years, Cheryl oversaw the brand’s creative, user experience, production, and merchandise programming. 

It was in 2007, Cheryl took on the role of EVP and Chief Member Advocate of Rue La La. Cheryl worked closely with Ben Fischman to develop the overall brand strategy and creative experience. For over six years, she was charged with implementing a seamless customer experience, including merchandising, programming, product, mobile, customer service, brand and creative. 

Following the sale of Rue La La, Cheryl once again joined Ben Fischman to launch M.Gemi, a brand reinventing the luxury market by bringing the highest quality, hand crafted, Italian made footwear directly to consumers at uncommon prices. As President of M.Gemi, Cheryl oversees creative and brand management, technology, client experience, merchandising, planning and programming. Under her stewardship, M.Gemi has seen rapid growth in the nearly 2 years since launch- swiftly moving to the forefront of the new luxury market and setting a new standard for the direct to consumer movement. 

Cheryl, a former New Yorker, currently resides in Boston with her husband, her twin boys and her Labradoodle. 

MAIN CONFERENCE DAY TWO - Wednesday, August 16th

9:05 AM Keynote Panel Debate: Understanding Disruption, Innovation And Brick And Mortar Success

This is your chance to see some of the hottest start-ups and disruptors in retail today. Panelists will discuss some of their biggest wins of 2017 and the key differentiators that are growing their business. Find out which areas they are spending their time on from an innovation standpoint and dig deeper into which efforts are paying off in brick and mortar as well as digital. 

10:45 AM Fireside Chat: The Super Consumer: How Digital & Physical Retail Intersect

Retail companies are using data to successfully drive the experience of their brand online and offline by integrating the physical and digital worlds. M.Gemi sets a new standard for the DTC model, with a whole new take on data, delivery and the store experience. Learn how to:

Leverage consumer data in a whole new way to inform all aspects of company growth—from product development and design to supply chain strategy.
Explore how this model led to 400% growth in M.Gemi’s customer base in 2016

Interviewer: Tiffany Yannetta, Shopping Director, Racked
Interviewee: Cheryl Kaplan, President and Co-Founder, M.Gemi