eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Chip Reno
Chip Reno Senior Advanced Analytics Manager T-Mobile
Chip Reno is a Marketing Data Scientist who built an analytics platform that links all of T-Mobile’s offline data to web and digital marketing activities. He uses omni-channel analytics, attribution modeling, and propensity scoring for website personalization and targeting.  By night Chip is a musician for the electronic band Gumshen.