VP, Digital Operations & eCommerce
Chris Vitale brings 15 years of eCommerce and retail experience to Pep Boys. He previously held the role of Director of I.T., eCommerce at Pep before moving into the Vice President of Digital Operations and eCommerce role. He has overseen the execution of projects in support of all online and eComm initiatives for pepboys.com and the company intranet. In recent years Pep has successfully implemented Pick-up in Store, Ship to Home, Mobile, a redesign of the online appointment flow, integrated with Marketplaces, refined the system architecture and infrastructure while driving significant double-digit, year over year growth. In his current role, his teams are responsible for the overall strategy, operations, performance and revenue of digital operations for www.pepboys.com.