eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston

1.888.482.6012

 Courtney Graybill
Courtney Graybill VP, Digital Strategy & analytics David`s Bridal
Courtney Graybill is Vice President, Digital Strategy &  Innovation, Product Owner at David’s Bridal.  David’s Bridal is the largest and most successful retailer of wedding, bridal and other special occasion dresses, shoes and accessories with over 300 stores in the US, Canada, and the UK.  Courtney is responsible for driving the digital experience across devices and channels through innovation, data-driven decision making, and omni-channel initiatives, where her focus has been on attracting and retaining customers, and removing friction points for the customer, both online and in-store.    
 
Prior to David’s Bridal, Courtney worked as a strategy/management consultant at Booz & Co where her experience included channel strategy, DTC marketing/go-to-market strategy and implementation, and supply chain and operational transformations.  She also spent eight years at Merck & Co. with experience leading manufacturing operations, new product launches, technology transfer, and supply chain management. Courtney received her MBA in Entrepreneurial Management from Wharton as a Palmer Scholar, and graduated Summa Cum Laude with a B.S. in Chemical Engineering from Virginia Tech.  


The NextGen eCommerce Summit - Monday, August 14th

2:25 PM Keynote Panel Discussion Remix: Becoming A More Flexible And Agile eCommerce Organization

As customer preferences continue to change at a rapid pace, it is more critical than ever for organizations to continuously innovate and stay flexible. Hear difference approaches to agile and how it has helped them stay nimble and adjust quickly to accommodate their customers. Hear how brands went about becoming more agile and talk through:
 
What internal challenges do you face with change management?
How do you get senior buy-in to assist with becoming a more flexible organization?
How did you implement the new processes – what were your big steps?

MAIN CONFERENCE DAY TWO - Wednesday, August 16th

4:15 PM Panel Discussion Remix: Testing: What Works, What Doesn’t, And How To Best Structure Your Program

Clearly one of the most important aspects of building a website is usability testing…This is both an art and a science with many different approaches and techniques. Find out how this group of retailers is faring with testing and dig deeper into what’s working and what to avoid: Discuss:

Testing best practices
Finding clear cut winners for your tests
What should you be testing and why
What tests have made a material impact on site features or functionality