eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


eCommerce Innovation Briefing

eCommerce Innovation BriefingeCommerce Innovation Briefing

Executive Summary

In our reports and conferences, we pride ourselves on bringing our audience behind the scenes at the most successful eCommerce and omnichanel retail initiatives. As a retail executive, it is more critical than ever to stay abreast on how new technologies and strategies are deployed to gain advantages in customer experience and loyalty. With the growth of Amazon taking place besides massive store closings announced by large retailers like Macy’s, Sears, and JC Penney, the risks and rewards of omnichannel innovation cannot be understated.

In this report, learn how several small and large retailers are accepting omnichannel growing pains, prioritizing customer experience, and reaping the benefits.

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