eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Elizabeth Bailey
Elizabeth Bailey VP, E-Commerce and Consumer Business SCOUT by Bungalow
Elizabeth is one of SCOUT’s veteran employees and has built her career around the colorful brand. After interning with SCOUT, she officially joined the team in 2011 as the Retail Business Manager. Her first mission was to build the almost non-existent direct-to-consumer online business – and that she did! In the last six years, SCOUT’s ecommerce division has grown over 200%, and counting. To do this, she implemented a partnership with Magento and led the initiative to redesign the website. 

MAIN CONFERENCE DAY TWO - Wednesday, August 16th

4:45 PM Case Study: Understanding Your Brand Through Your Customers' Eyes

Elizabeth Bailey and Kate Kegan of SCOUT will walk you through the process that they went through to create their brand positioning statement, brand voice and buyer personas. Discuss: 

How the process of reimagining your brand works from start to finish
How to use this information for every retail channel from website redesign to SEO to email to social
Lessons learned when developing new brand positioning and the impact it has on top line sales