At eTail, we love giving away plenty of free content, so you can always keep up with the latest developments in retail eCommerce. Below we have a few of our most popular articles and case studies.
Google Shopping's eCommerce Strategy: A Case StudyWhat about Google Shopping has positioned the search giant to challenge Amazon for the eCommerce crown? |
How Walmart is Thriving in the Ecommerce War Against AmazonWalmart has also developed strategic partnerships with technology powerhouses such as Google and Microsoft, which allow it to bring its products to Google Express and sell them through voice search with Google Home and other applications. |
What Amazon's Whole Foods Purchase Means for the Future of RetailThe immediate implications for the grocery industry are huge – and there’s more than a whiff of fear coming from retailers. |
6 Digital Strategies | Chico's KeynoteIn this chapter of the eTail Boston keynote series, Chico's Senior Marketing VP, Shelagh Stoneham introduces six key digital strategies for retailers. |
How To Engage Online Shoppers With Text | Teleflora's KeynoteIn this chapter of the eTail Boston keynote series, Teleflora's Senior Director of eCommerce Marketing, David Lorango shares his strategies on text engagement. |
How To Enable Connected Commerce | Retailer Panel DiscussionIn this chapter of the eTail Boston keynote series, executives from IKEA, Wearit, Shoptype, and Logicbroker discuss how retailers can enable connected commerce. |
What's The Digital Marketing Formula? | J Jill Inc.'s KeynoteIn this chapter of the eTail Boston keynote series, J Jill Inc.'s Brian Beitler shares his formula for successful digital marketing for retailers. |
How Dollar Shave Club Drives Adoption By Solving User ProblemsIn this chapter of the eTail West keynote series, Alan Wizemann, CDO of Dollar Shave Club, draws on his experience with three major retailers – Target, Lululemon Athletica, and DSC – to discuss how retailers can solve customer problems with solutions that promote both brand engagement and technology adoption. |
How Home Depot is Upgrading Their Customer Experience Strategy & MoreIn this chapter of the eTail West keynote series: Igor Cherny, Home Depot's VP of Online, Marketing, & Merchandising Technology discusses various issues and challenges that Home Depot has faced in recent years, and the innovative actions the company has taken to address them. |
How To Humanize Your Retail BrandIn this chapter of the eTail West keynote series, a panel of retail industry experts from Dollar Shave Club, LVMH, Boot Barn, and BazaarVoice share their views on how to humanize your brand - and how to make that humanization a sustainable part of corporate culture |
How Harry & David Shares Their Experience & Connects With CustomersIn this chapter of the eTail West keynote series: Michelle Farabaugh, Harry & David's CMO, emphasizes the importance of sharing your brand experience - not just in a social media sense, but more broadly, and at a more personal level. |
How To Build A More Customer-Centric eCommerce Supply ChainIn this exclusive 2020 eTail report, we uncover the key steps that leading retailers prioritize to build a more customer-centric supply chain. |
Marketing & Customer Experience Strategy w/ CCCM TechnologyUncover how leading retailers are using CCCM and campaign intelligence to tailor successful marketing campaigns to their target customers. |
Digital Marketing Strategies for Year-Round Holiday SalesAs shoppers are spending more outside of traditional Q4 holidays, retailers must come up with new seasonal sales strategies to capitalize on this new trend. |
eCommerce Strategy for Retailers on Google & AmazonIn this 2020 report, we explore how retailers not only survive but thrive in this new, search and marketplace-driven retail environment. |
Holiday Retail 2019: Customer Insights Will Drive a Fundamental Transformation in Retailers' Product Presentation StrategiesIn 2019, retailers will transform customer engagement into a holistic user experience, implementing not just the latest technologies but adopting new and novel ways to showcase their products and individualize their brands. |
Cross-Border Commerce 2020 Research BriefeTail is partnering with the WBR Insights research team for a closer look at how international retailers are facing down these challenges. In our upcoming Cross-Border Commerce 2020 report, we study how retailers are improving international eCommerce in the face of four major challenges—fulfillment, payments, fraud, and email marketing. |
CarMax's New Omnichannel Shopping ExperienceCarMax is revolutionizing the industry yet again and is blazing ahead with a bold new omnichannel strategy that empowers customers to buy cars and trucks on their terms. |
Wayfair Adds Augmented/Virtual Reality to Help Find the Best FurnitureThe mixed reality Wayfair Spaces app helps to take lot of the guesswork out of furniture buying and gives consumers the confidence they need to make better purchasing decisions. |
Vistaprint is Using Online Resources to Help Small Businesses GrowA small business can often find it hard to know which way to turn when looking for advice on how to make the most of its market. However, with a suite of online resources, Vistaprint is making sure it's on-hand for more than just business cards. |
How Wayfair's Chief Architect Is Pushing AI Innovation & MoreArtificial intelligence innovation is at the forefront of the modern technology-focused company, and Wayfair's Chief Architect is excited about how it's propelling the business forward. |
How Walmart Is Harnessing the Power of VR to Train In-Store AssociatesUltimately, the new VR training initiative from Walmart Academy is all about driving customer experience. |
Sally Beauty’s Analytics Strategy: How to Better Target CustomersRemaining relevant is more than simply maintaining a presence and an extensive product inventory. |
Here’s How 1-800-Flowers Leverages AI to Streamline the Customer JourneyThere is some great technology at play on 1800flowers.com that streamlines the experience for customers and artificial intelligence is leading the way. |
Here’s How Panera Bread Made the Omnichannel Shift with Panera 2.0Panera Bread’s transformation from a restaurant-only chain into a digitally-powered omnichannel business is what’s putting the company on such a strong growth trajectory. |
Here’s How David’s Bridal Leverages Pinterest for Organic GrowthDavid's Bridal has seen incredible organic engagement since the Pinterest campaign kicked off. |
Dunkin Donuts' Mobile Personalization StrategyMobile-to-store ordering is just the first step of a larger strategy to improve the brand’s online-offline selling capabilities. |
Wayfair Adds Augmented/Virtual Reality to Help Find the Best FurnitureThe mixed reality Wayfair Spaces app helps to take a lot of the guesswork out of furniture buying and gives consumers the confidence they need to make better purchasing decisions. |
Target’s Omnichannel Two-App TacticAs strategies go, you don’t get much more (ahem) targeted than Target's omnichannel two-app tactic |
Driving ROI and Revenue from Your Mobile MarketingHere’s how you can drive action from your customers and better achieve measurable results through your mobile marketing efforts. |
Walgreens’ Omnichannel Prescription For SuccessThe Walgreens omnichannel approach is quite clearly at the very top of its game. |
Tracking the Evolution of CVS Caremark's Mobile SucessesLet’s take a closer look at the evolution of CVS mobile customer solutions. |
The Heroic Rise Of Best Buy’s Customer-Centricity ModelFocusing on the customer experience, Best Buy was able to grow its domestic online revenue by 13% overall. |
How Home Depot Nails Omnichannel Supply Chain FulfillmentHome Depot has restructured its whole supply network in order to integrate the experiences of in-store and online commerce. |
Sam's Club's Multichannel Customer Experience StrategyFrom Scan and Go to endless aisles, to the revamped Club Pick-Up, Sam’s Club is working hard at the customer experience across all touchpoints. |
How Le Tote Uses Data to Deliver Personalized Fashion-Rental ExperiencesThis highly-personalized business model has some highly-powered technology behind it. |
Kroger’s Customer Science Division Will Put Omnichannel In the Express LaneA weapon in Kroger’s expanding arsenal is the company’s customer analytics and insight division – named 84.51° |
How Starbucks Created an Engaging Mobile Retail ExperienceStarbucks has considered the desires of their customers by researching their buying habits and developing a strategy to cater to their customer’s wants and needs. |
Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive GrowthThe luxury industry is facing many unique challenges in the digital age. As millennials move into their prime earning years, they form the generation that will contribute the most (130%) to the luxury market's growth over the next six years. Appealing to this increasingly important cohort requires a big rethink of traditional marketing strategies. |
How to Convince Your Leadership Digital Transformation is Worthy of InvestmentAs tech-savvy millennials are accounting for more and more luxury sales, investing in technology and digital customer experiences is just as important for luxury brands as it is anyone else. You know this - but how do you go about convincing your leadership that digital transformation is worthy of investment? |
How Tiffany & Co. Built a Diamond Digital Marketing StrategyWhen it comes to digital marketing – and indeed to Tiffany’s business model – it’s engagement that counts. |
Cosabella Is Using AI to Boost Sales with EmailCosabella's new emails strategy has shown incredible result implementing AI to send customized emails. |
How Wander Beauty Is Keeping Spirits High During COVIDOne of the first beauty brands to acknowledge the crisis on social, Wander Beauty should be proud for how they used the platform to prioritize people over profits. |
How Coca-Cola Uses Personalization & Social MediaBrands the world over are discovering that to succeed at ecommerce — or any form of commerce — one needs to find ways to connect with one's audience. |
Why Etsy Cares About Positive Social ImpactDoes Etsy need to choose between having values or providing shareholder value? |
Why Are Crocs So Popular? They Embrace The NarrativeBy embracing its kooky nature and actively seeking partnerships with celebrities and brands which fit with their style, Crocs has been winning left and right. |
Walgreens’ Personalization StrategyPersonalization is going to continue to be incredibly important for Walgreens and customers will soon expect these kinds of experiences from all retail brands. |
Wayfair’s AI + AR StrategyData, AI, and augmented reality are powerful tools in the eCommerce playbook. It’s great to see brands such as Wayfair utilizing them to such great effect. |
How Staples Evolved into a Invaluable B2B Digital PartnerFor Staples it all starts with the support network. |
Home Depot's Omnichannel StrategyAs one of the nation’s most recognizable brands, The Home Depot has been investing heavily in omnichannel experiences and is now starting to see the results. |
How Burt’s Bees Leveraged Social to Fight Climate ChangeFor Burt's Bees, it all started with an imaginative partnership with the most recognizable nature photography brand in the world. |
ButcherBox's Subscription Fraud Prevention StrategyButcher Box has been making serious waves in the subscription business and has also been devoting itself to fighting fraud in the sector. |
Tortuga's Remote Business ModelWhile a 100% remote business model might not seem like the best fit for a retail brand, Tortuga makes it work to its advantage with a solid strategy. |
How Rent the Runway is Attracting Fashion Conscious MillennialsRent the Runway has figured out how to do some good while remaining attractive to the lucrative millennial demographic. |
How to Decide Whether Your Web-Only Brand Should Open a Retail StoreThe key factors that your web-only business should take into consideration prior to launching physical locations of your own. |
Here's How thredUp Is Leading the Charge when it comes to RecommerceThredUp is creating a real network of data and people around its recommerce strategy. This is helping it to not only promote the brand and make its products attractive. |
TripAdvisor Is Rebranding As A Travel Social Media PlatformTripAdvisor now wants to rebrand as a social media platform and offer its visitors a range of new features, including friend-adding, targeted content, videos, photos, and articles, as well as recommendations and guides from friends and family. |
Macy's eCommerce Strategy: AR/VR Tech + Vendor Direct ProgramDepartment store Macy's isn't just banking on one ecommerce innovation to compete with Amazon, but is adopting a more comprehensive omnichannel approach. |
Reebok's Marketing Strategy For Millenials & GenZReebok's digital marketing has focused on the sport aspect of its offering - hammering home messages about toughness, determination, and discipline. However, this approach hasn't been resonating with the brand's younger audiences, and so a change of tact was required. |
The Honest Company Has a Best-in-Class Digital Marketing StrategyBrands can learn a lot from The Honest Company when it comes to creating an identity aligned with responsibility and ethical behavior. As time goes on, the need for brands to be seen this way will become even keener and those who get out in front of it will have the best chance of success. |
Casper's Innovative Content Marketing StrategyBeing a brand born of the ecommerce age, Casper has long had its finger on the pulse of digital marketing, but most impressive of all is its innovative content strategy. |
Parachute Home Is Using Direct Mail to Boost Its Ecommerce StrategyMany contemporary ecommerce brands may turn their noses up at direct mail and disregard it in favor of more up-to-date marketing methods. However, some brands are still recognizing the power of this kind of marketing, and some are even espousing them over digital methods. |
How Farfetch is Leveraging WeChat to Crack China's Online MarketFarfetch, the London-headquartered online luxury fashion retail platform, is on a mission to become the leading luxury ecommerce company in China. With the Chinese market growing at an unprecedented rate in recent decades, global brands have quickly realized the importance of developing a comprehensive China strategy. |
Birchbox's New Website Design Increases Discovery and PersonalizationThe launch of the newly designed site is part of the retailer's larger aim to provide a digital experience in line with the direct-to-customer element of the business. |
The New Rules of Holiday ReadinessThis report features key insights and data from 167 retailers as they prepare for Q4 2018. We’ve tapped leaders from the best brands in the business—Ralph Lauren, Best Buy, ACE Hardware, and more— for their insights on the most important new approaches for holiday retail success. |
How Amazon Inspires Buyers to Drive Social Media RevenueAmazon has been able to drive more sales with social media than any other online merchant. Here's how it's done.. |
Vistaprint is Using Online Resources to Help Small Businesses GrowA small business can often find it hard to know which way to turn when looking for advice on how to make the most of its market. However, with a suite of online resources, Vistaprint is making sure it's on-hand for more than just business cards. |
How Scholastic Is Working to Help Remove Learning BarriersNationwide school districts have found a growing need to remove several barriers to learning for K-12 students, and Scholastic is teaming up with the National Dropout Prevention Center in an attempt to achieve just that. |
Evine Live Inc. Is Getting Inventive with Innovation Focused ProgrammingOne may assume the television shopping industry would be losing ground to online platforms such as eBay. However, with its new program idea, Evine Live Inc. is putting innovative ideas in the spotlight. |
How Framebridge Has Hit the Bullseye by Smart PartnershipsTeaming up with established and well-known brands can provide a great route for an innovative startup to get its message out there, and Framebridge's partnership with Target is helping the company continue its upwards trajectory. |
From Clicks to Bricks: Sugarfina's Digital Marketing StrategyMoving an online business from the digital space into the brick and mortar arena can make for a bit of a culture shock. However, with a great marketing strategy, Sugarfina has made the transition as sweet as possible. |
Rakuten Kobo Inc. Acquisition Strategy Is Driving Their Customer ServiceFans of eBook reader services can often lament the fact that there's no way to connect their electronic books to their collections of physical page-turners. However, with its latest acquisition, Rakuten Kobo is helping its customers achieve just that. |
Subway's Facebook Messenger Strategy: Digital Ordering Is LiveIn combining its online ordering service with the powerful technology and market penetration Facebook Messenger enjoys, Subway is making sure as many of its customers as possible can savor their favorite sandwiches in a more convenient manner. |
How Wayfair's Chief Architect Is Pushing AI Innovation & MoreArtificial intelligence innovation is at the forefront of the modern technology-focused company, and Wayfair's Chief Architect is excited about how it's propelling the business forward. |
How Le Tote Created its First Influencer Collection Using Customer DataFor Le Tote, servicing customers with extreme personalization has led to retention rates of 94% and year-over-year growth of 500%. |
M.Gemi Perfects The ShowroomThe flagship store in New York’s SoHo neighborhood has been designed to give M.Gemi customers a whole new experience on their path to purchase. |
How Wayfair Is Preparing for a VR Ecommerce FutureSome retailers are hedging their bets that VR is simply bound to take off, and are experimenting with the technology now before it becomes mainstream. |
Is Macy's Guiding The Future Of Retail?One department store that’s carrying the flame for the omnichannel customer is Macy's. |
Bullseye! The Power Of Target’s Fulfillment StrategyHere's how Target's ecommerce order fulfillment strategy is making waves. |
Is Rite Aid the Beacon of Modern In-Store Retail?Rite Aid has created a balance between simply selling more products and improving the whole in-store shopping experience |
5 Key Trends Shaping the Luxury IndustryThe 16th edition of Bain & Company's 'Luxury Goods Worldwide Market Study' found that the global luxury market is estimated to have grown to almost EUR1.2 trillion (USD 1.4 trillion) in 2017 - a 5% increase over the previous year. This is promising news for the luxury industry - let's take a look at five key trends that are shaping the market. |
What Is Luxury? Understanding the Changing Consumer Mindset Of Luxury BrandsWhat makes a brand a "luxury" brand? Is it the quality of the materials? The design? The price tag? Yes, yes, and yes - but if these were the only criteria, everything from smartphones to well-made running shoes would be considered luxury items. |
Five Key Challenges Facing Retailers Today – And How to Solve ThemWith the right know-how and tools, retailers can come up with new and innovative ways to keep shoppers coming back for more |
How XOJET Is Taking The Digitization Of Private Aviation To New HeightsCan XOJET transform the private charter flight industry to create an "Uber for the airways"? |
Here’s How Sotheby’s Is Adapting to the Digital Age with Online Art AuctionsLuxury Shoppers are moving online to fulfill their shopping needs, and in response, the market is gradually trying to adapt. |
Customers Won't Bother with a Not-So-Omnichannel ExperienceExamples of truly great omnichannel moments for customers are not as prevalent as you might think. |
On a Higher PIRCH: A Customer Experience To Look Up ToRather than being simply a gimmick, the practically peerless in-store experience provided by PIRCH has actually been created with pragmatism. |