eTail East 2014

August 11 - 14, 2014

Philadelphia Marriott Downtown, Philadelphia, PA

Contact Us: 1.888.482.6012

eTail Webinars - On Demand!



Just Married: Bonding With Customers After They Purchase

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Congratulations! Your customer said “Yes” and just purchased. But your work’s not done. Evolving from the flirtatious, promotion-centric Shopper-to-Brand dynamic to the routine, post-purchase Customer-to-Brand relationship can be challenging. Post-purchase messaging plays an important role in keeping this new relationship interesting and building long-term customer engagement. From purchase-related messaging to longer term communication planning, learn how to identify the strategies that will resonate with your customers, create brand loyalty and influence repeat purchases. Find out which post-purchase programs get 21% conversion rates and how a post-purchase series can represent 33% of email driven sales.

In this webinar, you will learn how to:

  • Identify opportunities to automate messages throughout the post-purchase lifecycle
  • Avoid common content and promotional pitfalls in transactional and post-purchase messaging
  • Leverage easily accessible data points to enrich the customer experience and drive repeat sales
  • Evaluate, overhaul and optimize your post-purchase messages


Overcooked Turkey: 2012 Black Friday and Cyber Monday Recap

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Marketers serve up their best programs during the Thanksgiving Holidays. Consumers will stuff their faces... clicking, swiping and heading to the malls for the best deals for their holiday shopping.

View this webinar to:

  • Learn about the 2012 Black Friday and Cyber Monday trend report findings
  • Hear how marketers spoke to the cross-channel and multi-device consumer during the Thanksgiving Holidays.
  • Examine how in-store and online offers were promoted covering the sweetest desserts and a few under-cooked dishes.

Brought to you by Bronto


Bridging the “Purchase Gap”: Promoting and Selling Products Using Social Media

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See how some of the top brands are promoting and selling products using Pinterest, Facebook, Twitter and Instagram

Get best practices on how to move social customers from participation to consideration

Learn about “social product experiences”, and how to build and promote them

Brought to you by ShopIgniter


It's June, Is Your Website Ready for the Holidays?

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The sun is shining and plans for summer vacations dominate everyone’s minds – this is when savvy eCommerce marketers implement everything they need for a spectacular Q4 holiday season.

What makes it spectacular – more customers discovering and buying on your site!

What does it take to be spectacular? Join Forrester Research Inc. Senior Analyst Peter Sheldon, Bloomreach Head of Marketing Joelle Kaufman and 360i Group SEO Director Adam Whippy in this one hour webianr to get a robust understanding of the divergent priorities of eCommerce marketing and IT, strategies to bring these partners together, and suggestions to ensure your business wins in Q4.

Brought to you by Bloomreach


Boost Sales, Beat Fraud

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Preventing online crime is becoming a big problem, In 2011 alone online fraud grew by 22%! Don't let fraud beat you, If you're an online retailer you should know how to protect yourself.

Join David Montague, President of The Fraud Practice & Don Bush, Marketing Director at Kount, in this 1 hour webinar as they present:

  • Current fraud issues
  • Steps companies should take to protect their bottom line
  • Fraud reduction methods that hinder sales
  • How fraud detection and prevention can allow e-commerce merchants to expand into new markets and increase revenue

Brought To You By Kount


Winning Customers at the Zero Moment of Truth

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Join this one hour webinar with Joe Nolan, Director, New Media and Raquel Krouse, Social Media Lead, The Search Agency and learn how The Zero Moment of Truth (ZMOT) has changed Men's Warehouse's approach to online marketing and how their team has benefited from understanding their customers' experience during ZMOT.

The webinar will cover:

  • What the experience is around your brand at the Zero Moment of Truth
  • The top 8 online sources used by shoppers when making purchase decisions at ZMOT
  • Insight into decision drivers along the path-to-purchase and your customers' behavior
  • How listening to the right conversations in the right channels can influence your integrated online strategy
  • How to apply this data to ROI-driven strategies and campaigns

Brought To You By The Search Agency


Product Promotion and Purchase in the New Facebook Timeline

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Brought to you by the folks who specialize in helping brands create compelling social commerce experiences, this webcast lead by ShopIgniter digs into the core strategies of Product Promotion & Purchase In The New Facebook Timeline.

This webinar covers:

  • How will the changes to Facebook’s brand pages and Timeline improve your product promotions?
  • What are other brands doing with their cover photo to promote new product releases and event messaging?
  • How is the new Top Bar Navigation going to give you more flexibility to promote products, photos, videos and contests?
  • What is "Star" and "Pencil" and how should you be using these features?
  • How can you create compelling product promotion, purchase and sharing experiences that maximize momentum in Facebook and beyond?
  • How can you integrate Facebook Timeline and apps into your broader mobile and social media marketing efforts?

Brought To You By ShopIgniter


eCommerce Beyond Online: Leveraging Technology To Enable All Channels

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In this webinar with Brian Walker, Vice President, Principal Analyst, Forrester Research and David Watkins, Director for eCommerce, Product Management, AT&T, you’ll explore how you can use integrated technology to optimize customer experience in and across multiple touch points, inspiring your buyers to stay longer, spend more and recommend you to their friends.

This complimentary webinar, brought to you by AT&T, will cover:

  • 1. How to meet the needs of your online consumers in 2012
  • 2. Key considerations for an eCommerce ecosystem strategy
  • 3. How to build an online experience consistent with your brand
  • 4. Learn about key technologies that can be implemented to optimize customer experience

Brought To You By AT&T