eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Ethan Smith
Ethan Smith Chief Growth Officer Yummly
Ethan Smith is the Chief Growth Officer at Yummly, where he leads brand and growth marketing. In a few short years, Yummly has grown to over 15 million monthly unique visitors and has become the #1 global recipe apps for iPhone, iPad and Android. He is an adviser to several companies including Thumbtack, Wanelo, and Mucker Capital on growth, marketing, and SEO. Ethan also regularly speaks and writes about growth and marketing and has been featured in publications such as VentureBeat, INC, and Market Watch. Prior to Yummly, he managed marketing and product at (acquired by Nextag).

MAIN CONFERENCE DAY THREE - Thursday, August 17th

11:40 AM Keynote Panel Discussion Remix: Keeping A Mobile First Mindset To Meet Customer Expectations

It’s all about mobile first, so how can you deliver a great experience to your mobile customers and then scale up your mobile experience to the desktop? Discuss lessons learned in responsive design and how to truly optimize the user experience with your target customer in mind. Panelists from Chico’s, Yummly and L’Oreal will walk you through:

Work with your team to think through a clear customer experience strategy for mobile so you are not wasting development resources
How to develop a mobile first mindset so that you scale up mobile to desktop
How to iterate on mobile first and then move on to larger devices