Mobile Marketing Association
Greg’s digital pedigree is that he is as old as ‘digital-dirt’, having his first ‘interactive’ job leading digital for the ad agency Young & Rubicam in 1993. Since then, there have been nice successes, including an IPO and more. But also a bunch of failures, some good idea’s badly done or just bad ideas to start. He currently serves as CEO for the Global trade-group the Mobile Marketing Association, which operates in 12 counties with 800 member companies, and serving mostly major marketers, such as P&G, Allstate, Coca Cola, Walmart, T-Mobile, 1800 Flowers and others. MMA was a total reboot and is now 3x in revenue when he started.