eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Harsh Acharya
Harsh Acharya Senior Director, Product Management and Strategy
As the Head of Product Management for, Harsh leads vision, strategy and execution of next generation digital and commerce capabilities for across the globe. His team partners with internal and external customers to drive discovery and implementation of strategic programs that span from Learn, Shop and Purchase experiences to Omni-channel Loyalty, Personalization and Targeting platforms. Harsh loves building highly data driven teams that define and deliver on their key KPIs while keeping customer at the center of everything they do. 

MAIN CONFERENCE DAY TWO - Wednesday, August 16th

4:15 PM Panel Discussion Remix: Taking A Look At Personalization From Start To Finish

Personalization is the name of the game in retail right now, but actually getting started and executing it effectively is proving to be a challenge across all verticals. So, how can you get personal with your customers without crossing the line to creepy? What are the steps involved? Panelists will discuss:

Where to start with personalization—how to look at each section of the personalization journey
Acquisition – do you know where your customer came from, where they browsed, did you retarget them?
How to recognize a customer when they visit your site
What to show a customer on the site (ie recent purchases, etc)
Where does personalization come into play with advocacy and repurchase?