As Vice President of Sales and Marketing, Kate is tasked with the mission to “build and execute a plan to maximize the value of the SCOUT brand.” Kate joined the team in 2012 to focus on the wholesale business that has since tripled in sales. As the company has grown, Kate’s role has expanded to encompass wholesale and retail sales plus marketing, managing 50% of the SCOUT staff. She is involved in all aspects of the business and her varying projects include forecasting sales and budgeting, creating marketing content, working with key accounts on merchandising strategy, planning internal staff engagements and coordinating lifestyle shoots. Under the guidance of cofounders Ben and Deb Johns, Kate has led the SCOUT brand to become a vibrant, forward-thinking business.
As a young entrepreneur, 29 year old Kate comes with 10 years of experience in the small business world. At 20, she started her own vintage clothing website while in school. Recognizing the need to learn in other small business environments she moved from retail into wholesale. She previously worked as Director of Wholesale for MIJA Jewelry before transitioning to SCOUT.