Director of Performance Marketing, eCommerce
Kylie Beals is a Senior Marketing Director of Digital and CRM for Clarks, a 192-year old global brand that manufactures stylish shoes that are a pleasure to wear. In her role, Kylie oversees consumer relationship management and direct response acquisition and retention marketing channels for Clarksusa.com, including PPC, email, affiliate, remarketing and display. Prior to joining Clarks, Kylie held account roles at digital agencies such as Commission Junction and iProspect. She drove success for a slew of advertisers from the very large to the small across myriad verticals, but fell head over heels for retail. Today, Kylie considers herself lucky to be able to not just stand behind her product, but stand (comfortably) in her product at Clarks.