Senior Director, Loyalty Marketing and Strategy
Linh Peters has been the Senior Director of Loyalty Marketing and Strategy at Ulta Beauty since 2016. Linh has responsibility for a loyalty portfolio that includes the Ultamate Rewards program, Gift Cards and the Ultamate Rewards credit card. Prior to joining Ulta Beauty, Linh served as the Vice President of Marketing at SpartanNash, an $8B grocery retailer and wholesaler in Grand Rapids, MI. Prior to 2010, Linh served in various marketing and strategy roles at Target and Best Buy. At Target Corp. Linh oversaw strategy and marketing for the REDcard program in the U.S. and Canada. While at Best Buy, Inc. she held several marketing and strategy roles in the U.S. and China. Overall she has more than 18 years of experience that includes public relations, loyalty and CRM, product marketing, new product development, insights and analytics, digital, and branding. She holds a B.A. degree in Advertising and Public Relations and an M.B.A. degree in Marketing and Strategy from the University of Minnesota.