eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston

1.888.482.6012

 Linh Peters
Linh Peters Senior Director, Loyalty Marketing and Strategy Ulta Beauty
Linh Peters has been the Senior Director of Loyalty Marketing and Strategy at Ulta Beauty since 2016. Linh has responsibility for a loyalty portfolio that includes the Ultamate Rewards program, Gift Cards and the Ultamate Rewards credit card. Prior to joining Ulta Beauty, Linh served as the Vice President of Marketing at SpartanNash, an $8B grocery retailer and wholesaler in Grand Rapids, MI. Prior to 2010, Linh served in various marketing and strategy roles at Target and Best Buy. At Target Corp. Linh oversaw strategy and marketing for the REDcard program in the U.S. and Canada. While at Best Buy, Inc. she held several marketing and strategy roles in the U.S. and China. Overall she has more than 18 years of experience that includes public relations, loyalty and CRM, product marketing, new product development, insights and analytics, digital, and branding. She holds a B.A. degree in Advertising and Public Relations and an M.B.A. degree in Marketing and Strategy from the University of Minnesota.  


MAIN CONFERENCE DAY TWO - Wednesday, August 16th

2:00 PM Case Study: The New Face of Loyalty: How Ulta Beauty is Leveraging Data to Shift Away From Discounts

Join Linh as she describes how the nation’s #1 specialty beauty retailer is helping their brand partners develop stronger, more loyal and profitable relationships with their customers by leveraging the data of their more than 20+ million Ultimate Rewards members. She will demonstrate how this beauty retailer has shifted away from discounts by using an “A to Z” approach for analyzing customer data, identifying engagement opportunities, developing and executing targeted promotional strategies, and measuring results via the longer-term change in customer behavior. Through this strategic approach, Ulta Beauty has not only been able to create tremendous upside for their business, but sizable benefits for their brand partners and customers alike.