eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Mike Zhang
Mike Zhang VP, eCommerce, Digital Marketing and Innovation Lands' End
Mike is an accomplished senior eCommerce leader, with over 15 years of proven success in driving growth through profitable customer acquisition, personalized user experience, and data-driven marketing. Currently he leads Lands’ End eCommerce through the use of all available digital channels and by supporting unified omni user experience.

In addition, Mike provides leadership in areas of digital transformation, Big Data Center of Excellence, and innovation. Mike received his MBA from New York University, and his Ph.D from UW-Madison.