eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Mike Zhang
Mike Zhang VP, eCommerce, Digital Marketing and Innovation Lands' End
Mike is an accomplished senior eCommerce leader, with over 15 years of proven success in driving growth through profitable customer acquisition, personalized user experience, and data-driven marketing. Currently he leads Lands’ End eCommerce through the use of all available digital channels and by supporting unified omni user experience.

In addition, Mike provides leadership in areas of digital transformation, Big Data Center of Excellence, and innovation. Mike received his MBA from New York University, and his Ph.D from UW-Madison.

MAIN CONFERENCE DAY TWO - Wednesday, August 16th

2:00 PM Case Study Remix: Machine Learning, Artificial Intelligence—Why The Urgency?

Machine Learning and Artificial Intelligence are two buzz phrases in today's discussion. However, don't write them off only as shinning objects. They may be what actually determine the winners and losers of retail businesses in the future.

Attendees will learn:
How to explain Machine Learning and Artificial Intelligence in layman¹s terms
The anatomy of Data Science organization and its difference from BI organization
How to build the DS organization from scratch (Culture, management, cross-functional alignment, strategies for quick wins)
How to acquire the right talent to build a successful Data Science organization