eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Mike Zuccato
Mike Zuccato Director, Online Marketing Sourcebooks, Inc.
Mike brings over 17 years of experience managing all facets of e-commerce related businesses across many different industries. In addition to leadership on the e-commerce side, he also possesses several years of IT management experience allowing him to look at opportunities through multiple lenses. His specialty is in finding creative solutions to power customer acquisition strategies to architect growth for businesses. Mike's been able to bring innovative marketing strategies to the financial, entertainment and consumer goods industries.

The Search, Display & Online Media Summit - Monday, August 14th

2:00 PM Keynote Panel Discussion Remix: Competing In A Marketplace-Heavy World (And Still Maintaining Margin)

The big question faced by retailers is whether to compete with marketplaces or collaborate. Certainly there are risks with collaborating and for some retailers, it simply doesn’t make sense. In this panel, discuss ways to ensure that you can continue to compete and earn customer loyalty by providing value that cannot be found elsewhere. Discuss:

• Limiting short term incentives like promotional pricing and coupons for a long-terms pricing strategy 
• Analyzing data to be smart about discounts and product mix to offer everyday low prices, even as loss leaders
o Showcasing most searched-for items at lowest prices to drive overall consumer price perception
• Different strategies for different categories: testing which pricing models work best per product vertical

MAIN CONFERENCE DAY ONE - Tuesday, August 15th

4:50 PM Panel Discussion Remix: Creating A Meaningful Site Experience To Engage Customers And Drive Sales

Now more than ever, brands are focusing on new and creative ways to  engage customers on their sites. Panelists will discuss some of the unique ways they are building more meaningful content and how they are measuring engagement. 

Learn how to: 
Build site experiences to make your brands relatable and humanized 
Find mediums that provide information to the customer in an interactive way 
Recognize the website is a living document and learn how to be responsive to the customer as they are shopping on the site
Collect customer data in real time explaining the value of future purchases and showcasing relevant content