Monique Trulson is the Sr. Director of Ecommerce at Dover Saddlery, Inc., a leading multichannel retailer of equestrian products in the United States. In this role, Monique identifies, implements and manages the marketing programs for three different brands, supporting all sales channels. Since joining, Monique has focused on improving not only the online marketing programs, but also the overall brand experience for visitors to all Dover online properties, no matter the device used to access those sites.
Monique’s internet related background goes back to 1995, when she combined a 6 year career as a meteorologist with a passion for the latest technology to help build one of the first weather websites, INTELLicast.com. From there, she moved into roles that helped her build up her technical expertise as webmaster, inhouse trainer and sales support for various companies developing online content management systems and other ecommerce related tools.
In 2003, Monique combined her technical background with the marketing side of ecommerce when she joined the not-for-profit organization Elderhostel, reworking the brand’s existing online presence into one more easily embraced by the unique audience of the company. She continued to strengthen her online marketing at companies such as Hello Direct and Brady Corporation, where she took on the online management of 9 different brands, and worked to incorporate new tools and sources of revenue into the corporation’s B2B and B2C channels, finding and maintaining a balance between the two sides of the business.