eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Nina Alexander-Hurst
Nina Alexander-Hurst VP, Brand Marketing BaubleBar
Nina Alexander-Hurst is the VP of Customer Experience and SWAT (Service With Accessorizing Talent) at BaubleBar. Nina's innovative thinking and creative solutions are driving forces behind the SWAT Stylist program, where the brand uses new technologies to take the friction out of online shopping and build long-lasting customer relationships. Nina's work has been recognized within the industry, having received the Customer Engagement Award from Retail TouchPoints in 2014, and the Retail Innovator Award in 2015. Nina was also named one of Brand Innovators’ "Women to Watch" in 2016

MAIN CONFERENCE DAY ONE - Tuesday, August 15th

1:45 PM Case Study Remix: Exploring Engagement Tactics As Customer Expectations Hit An All Time High

BaubleBar is the go-to brand for fashion jewelry, changing the way women shop for accessories through a customer-centric approach. Hear from Nina Alexander-Hurst, VP of Brand Marketing, and learn more about the role customer feedback plays in BaubleBar's overall business model and why it is key to the brand's success, as well as explore:

•Ways to encourage meaningful dialogue with customers and ensure they know you're listening
•How to leverage new technologies in order to be responsive and proactive with all customer feedback
•Finding the balance between encouraging consistent customer engagement and avoiding being intrusive or overwhelming