eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Nina Alexander-Hurst
Nina Alexander-Hurst VP, Brand Marketing BaubleBar
Nina Alexander-Hurst is the VP of Customer Experience and SWAT (Service With Accessorizing Talent) at BaubleBar. Nina's innovative thinking and creative solutions are driving forces behind the SWAT Stylist program, where the brand uses new technologies to take the friction out of online shopping and build long-lasting customer relationships. Nina's work has been recognized within the industry, having received the Customer Engagement Award from Retail TouchPoints in 2014, and the Retail Innovator Award in 2015. Nina was also named one of Brand Innovators’ "Women to Watch" in 2016