eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston

1.888.482.6012

 Rajeev Rai
Rajeev Rai CTO Neiman Marcus
Rajeev is successful Business and Information Technology Executive with a solid track record of delivering business value and results with a unique blend of business acumen, building high performing teams, visionary architectures and solutions. Rajeev Rai is currently Chief Technology Officer driving Digital Transformation and Innovation Labs at Neiman Marcus driving cutting edge seamless, personalized, social, mobile, interactive Customer Experiences.
Passionate about building engaging customer experiences in the digital economy via constantly learning & evolving architectures, driving operational efficiencies to reduce costs. Leadership style with bias towards high quality consistent outcomes, agility, innovation, continuous learning & iterating, taking calculated risk with unproven technology and building sustainable processes without red-tape. 

Career spanning 21 years, marked by 14 years in leadership and executive roles at Best Buy, Accenture, Cap Gemini  & Ernst & Young, Neiman Marcus overseeing highly visible global initiatives across Retail, Pharma, Consumer Products & Hi-Tech industries. Prior to joining Neiman Marcus, he was Sr. Director IT - of Digital Commerce & Omni-Channel Order Management capabilities at Best Buy. Rajeev is a management graduate from Birla Institute of Technology and Science, Pilani, India with specialization in Information Systems.


MAIN CONFERENCE DAY ONE - Tuesday, August 15th

4:10 PM Panel Discussion Remix: Going Beyond Omni-Channel: Removing Channel Barriers To Better Serve Your Customers

Your customers don’t see channels, so why do retailers continue to work this way?  Find out how to take omni-channel to the next level with tips from a diverse group of retailers. Discuss:

How to re-invigorate your omni-channel strategy 
How to represent your brand to your customers as a channel agnostic approach
Knowing the channel doesn’t matter, but the brand does
Removing artificial barriers across channels (i.e. restricting promotions to certain channels)

MAIN CONFERENCE DAY TWO - Wednesday, August 16th

3:55 PM Panel Discussion Remix: Taking A Look At Personalization From Start To Finish

Personalization is the name of the game in retail right now, but actually getting started and executing it effectively is proving to be a challenge across all verticals. So, how can you get personal with your customers without crossing the line to creepy? What are the steps involved? Panelists will discuss:

Where to start with personalization—how to look at each section of the personalization journey
Acquisition – do you know where your customer came from, where they browsed, did you retarget them?
How to recognize a customer when they visit your site
What to show a customer on the site (ie recent purchases, etc)
Where does personalization come into play with advocacy and repurchase?