eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Ryan Scott
Ryan Scott VP, Digital Operations & Innovation Keurig Green Mountain, Inc.
Ryan oversees strategy, development, and operations of the digital technology space for KGM.  This includes, our digital marketing ecosystem, mobile and IoT development, and consumer care applications.  He plays a key role driving the company’s entire digital agenda.

Before joining Keurig, Ryan worked at SapientNitro for 8 years.  In his last role, he served as Vice President and led Digital Marketing and Commerce platform strategy across a range of industries including sports & entertainment, travel, retail, CPG and hospitality.  Ryan also led the firm’s global partnership with Adobe.

Ryan's career spans more than 20 years in the digital agency, management consulting, and technology implementation, as well as an eCommerce start-up.  He has had the privilege of serving a broad range of clients over his consulting career including CVS/Caremark, L'Oreal, Victoria's Secret, TJX, General Motors, Ford, PayPal, Verizon, AT&T, Pfizer, NASCAR, Panera Bread and many others.

He holds an MBA from the University of Michigan, Ann Arbor and an International Relations Bachelor’s Degree from American University.

Ryan is based in our Burlington, Massachusetts headquarters.

MAIN CONFERENCE DAY ONE - Tuesday, August 15th

8:50 AM Keynote Panel Discussion: Defining The Future Of Marketing And Retail

Technology like VR, AR, maching learning and AI have never been more accessible. Consumer adoption is on the rise and if brands don’t start to think about the potential applications of these tools for their business, they could easily miss the boat and fall behind their competition. Panelists will discuss:

The future tech innovations that present the greatest opportunities for retail
How these technologies are growing and what is in the pipeline for the future in terms of advances in this area
Consumer and retailer adoption levels
What will the future of virtual reality be?  What about augmented reality?  
Do you see the interconnected homes and/or more devices being connected to the internet change the way your brand markets itself and its products/services?
Will these technologies be worthwhile long-term as a sales driver?

The NextGen eCommerce Summit - Monday, August 14th

10:15 AM Keynote Panel Discussion: Discovering New Ways To Use Technology Within The Retail Space To Drive Sales

The brick and mortar landscape is changing rapidly as retailers invest in proven technology and continue to test the latest innovations. Barriers  to purchase and adoption certainly exist, but the customer experience can be vastly improved by bringing digital into the physical space. Panelists will walk you through their experiences with in-store technology and discuss:

Leveraging mobile technologies to get customers through the shopping process (mobile check-out, digital wallets, etc.)
Ensuring ease of use and privacy so that your customer base is comfortable
Removing the barriers to purchase 
Extending your customer acquisition efforts via offline sales opportunities
Developing custom applications to digitize your brick and mortar locations