eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston



Kristin Schoenstein
 Kristin Schoenstein 
Program Director 
Worldwide Business Research
Kristin Schoenstein has been a Program Director with Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she heads up the Future Stores portfolio and eTail East. She also successfully launched and grew WBR’s customer experience portfolio. In her role, she is responsible for market research, content creation and speaker faculty management for each event. Prior to WBR, she produced events in the healthcare and pharmaceutical sector, and got her start organizing educational programming for physicians. In her free time, Kristin heads out to the East end of Long Island where she enjoys fishing, boating and days at the beach with her husband and two daughters. 
Rajeev Rai
 Rajeev Rai 
Neiman Marcus
Rajeev is successful Business and Information Technology Executive with a solid track record of delivering business value and results with a unique blend of business acumen, building high performing teams, visionary architectures and solutions. Rajeev Rai is currently Chief Technology Officer driving Digital Transformation and Innovation Labs at Neiman Marcus driving cutting edge seamless, personalized, social, mobile, interactive Customer Experiences.
Passionate about building engaging customer experiences in the digital economy via constantly learning & evolving architectures, driving operational efficiencies to reduce costs. Leadership style with bias towards high quality consistent outcomes, agility, innovation, continuous learning & iterating, taking calculated risk with unproven technology and building sustainable processes without red-tape. 

Career spanning 21 years, marked by 14 years in leadership and executive roles at Best Buy, Accenture, Cap Gemini  & Ernst & Young, Neiman Marcus overseeing highly visible global initiatives across Retail, Pharma, Consumer Products & Hi-Tech industries. Prior to joining Neiman Marcus, he was Sr. Director IT - of Digital Commerce & Omni-Channel Order Management capabilities at Best Buy. Rajeev is a management graduate from Birla Institute of Technology and Science, Pilani, India with specialization in Information Systems.
Ghalia Bhatty
 Ghalia Bhatty 
Chief eCommerce and Digital Officer, Scholastic Reading Club 
Ghalia has been defining ecommerce strategy, developing digital roadmaps, and managing digital operations in the retail space for over eighteen years. As Chief eCommerce Officer for Scholastic Reading Club, she oversees the company’s digital strategy, comprised of roadmap definition and unification of consumer-facing experiences. Prior to joining Scholastic, she led the Toys “R” Us strategic planning team as Director of Strategy and Operations. Before that, as Director of Online Business, she grew the retailer’s online sales in North America by leveraging partnerships with and GSI commerce and by creating digital unification. She began her career at Cable and Wireless, a British Conglomerate, and is an alumnus of Columbia Business School. 
Amit Shah
 Amit Shah 
As the Chief Marketing Officer for 1-800-FLOWERS.COM, Amit’s responsibilities include management of the Company’s marketing as well as leading the strategic direction and tactical growth of mobile and social commerce. He also leads the innovation group for the company across the portfolio of floral and gourmet food brands. Amit also manages Company relationships with key online, mobile and social partners. Amit’s innovative work in digital marketing and mobile commerce has been quoted widely in publications like the New York Times and Ad Week. Under his guidance, continues to be a leader across the spectrum of online, mobile and social experiences and has been recognized with numerous industry awards.
Ethan Smith
 Ethan Smith 
Chief Growth Officer 
Ethan Smith is the Chief Growth Officer at Yummly, where he leads brand and growth marketing. In a few short years, Yummly has grown to over 15 million monthly unique visitors and has become the #1 global recipe apps for iPhone, iPad and Android. He is an adviser to several companies including Thumbtack, Wanelo, and Mucker Capital on growth, marketing, and SEO. Ethan also regularly speaks and writes about growth and marketing and has been featured in publications such as VentureBeat, INC, and Market Watch. Prior to Yummly, he managed marketing and product at (acquired by Nextag).
Drew Green
 Drew Green 
Drew Green is a seasoned entrepreneur and expert in managing fast-paced, high-growth companies. A visionary leader, Drew joined INDOCHINO in 2015 and, within months, set the made to measure menswear retailer on a path to success. His focus, dedication and decisiveness has led to the company achieving record growth, expanding its retail showrooms in North America, and dramatically increasing its product assortment to become the undisputed leader in made-to-measure menswear. Prior to INDOCHINO, Green spent his career connecting online audiences with retailers through advertising technology and e-commerce and marketplace platforms, helping create billions of dollars in shareholder value.
Dave Heath
 Dave Heath 
CEO & Co-Founder 
Dave Heath is the Co-Founder and CEO of Bombas. Prior to the launch in fall 2013, Dave dedicated two years to rigorous product testing and refinement to create the best performing and most comfortable socks available, while staying true to the Bombas mission of helping those in need. Dave holds a BA from Babson College with majors in Marketing, Management, and Entrepreneurship. Previously, he led business development as one of the founding employees at UrbanDaddy, followed by joining the new media acquisitions and strategy team at Yucaipa Companies. Dave has been featured on ABC’s Shark Tank, NBC TODAY Show, Bloomberg TV and in The New York Times.
Andy Levitt
 Andy Levitt 
Founder & CEO 
The Purple Carrot
Andy is the Founder & CEO of The Purple Carrot, a meal kit delivery service that makes it fun and easy for consumers to prepare and eat healthy, great-tasting plant-based meals at home. Previously, Andy created HealthTalker, the first word-of-mouth marketing company for the healthcare industry, in February 2007, and was acquired in July 2012. Prior to HealthTalker, Andy spent more than a dozen years in the pharmaceutical sector in a variety of roles, including sales, marketing, strategy and management. Andy earned his MBA from The Stern School of Business at New York University, and his undergraduate degree from Emory University. He lives in the Boston area with his wife and their 4 children. 
Cheryl Kaplan
 Cheryl Kaplan 
President & Co-Founder 
A retail veteran, with over 20 years of experience in the fashion industry, Cheryl Kaplan began her career in the buying department at Filene’s and Levi’s. There, she honed her skills in merchandising, assortment planning, analysis.  

In 1999, Cheryl joined Nickelodeon-backed start-up Red Rocket as Merchandise Manager where she managed the strategy, sourcing, site content and online merchandising for toys, apparel, accessories, giftware, music, movies and books. At Red Rocket, she pioneered the movement for commercial brands to embrace the digital marketplace and create online experiences to match changing consumer behavior. 

The following year she was introduced to Ben Fischman at Smart Bargains where she initially joined as a Buyer and eventually became the VP of Customer Experience. For the next seven years, Cheryl oversaw the brand’s creative, user experience, production, and merchandise programming. 

It was in 2007, Cheryl took on the role of EVP and Chief Member Advocate of Rue La La. Cheryl worked closely with Ben Fischman to develop the overall brand strategy and creative experience. For over six years, she was charged with implementing a seamless customer experience, including merchandising, programming, product, mobile, customer service, brand and creative. 

Following the sale of Rue La La, Cheryl once again joined Ben Fischman to launch M.Gemi, a brand reinventing the luxury market by bringing the highest quality, hand crafted, Italian made footwear directly to consumers at uncommon prices. As President of M.Gemi, Cheryl oversees creative and brand management, technology, client experience, merchandising, planning and programming. Under her stewardship, M.Gemi has seen rapid growth in the nearly 2 years since launch- swiftly moving to the forefront of the new luxury market and setting a new standard for the direct to consumer movement. 

Cheryl, a former New Yorker, currently resides in Boston with her husband, her twin boys and her Labradoodle. 
Marshall Porter
 Marshall Porter 
Spring, Inc.
Marshall Porter serves as the President of Spring. 
Previously, he was SVP and GM of International at Gilt Groupe, an online retailer based in the United States, where he was responsible for the growth of the international business including consumer cross-border shipping and international partnerships. He previously served as the Vice President of Business Development at Gilt Groupe, where he built and managed Gilt Groupe’s business development team, devised business development strategies, and forged long-term relationships that benefitted Gilt and its partners, including Starbucks, Volkswagen, Target, Virgin America, Klout, and many more. 
Marshall joined Gilt with extensive experience in mobile and eCommerce, having previously led the mobile business at Digital Fountain that was acquired by Qualcomm and before that at Handango, where he was primarily responsible for key global partnerships, development strategies, driving key infrastructure initiatives, launching new business units, and global partnerships. 
Marshall graduated Phi Beta Kappa from TCU and holds a masters degree in Management, Economics, and International Relations from the University of St Andrews in Scotland.
Manish Chandra
 Manish Chandra 
Founder and CEO 
Manish Chandra is the Founder and CEO of Poshmark and drives the vision, strategy, and growth for the company. Under Manish’s leadership, the company has grown to become the largest mobile marketplace for fashion in the U.S. With Poshmark, Manish has applied his 20+ years experience building and scaling companies to build a new class of fashion marketplace where the deep connections between users fuels massive engagement and growth. Prior to Poshmark, Manish founded Kaboodle, the first social shopping company, which was acquired by Hearst Corporation in 2007. Before Kaboodle, he held executive positions at Versant (NASDAQ: VSNT), Versata (IPO 2000, acquired by Trilogy), and Sybase (IPO 1991, acquired by SAP). Manish received a BTech from IIT Kanpur, MS from UT Austin, and an MBA from Haas School of Business.
Kevin Lavelle
 Kevin Lavelle 
Founder & CEO 
Kevin Lavelle is the Founder and CEO of Mizzen+Main, an innovative company transforming the landscape of the apparel industry by introducing advanced performance fabrics to traditional menswear with the world’s most comfortable dress shirt. Mizzen+Main is carried in nearly three hundred retail locations, including Nordstrom and Saks Fifth Avenue, in addition to its rapidly expanding e-commerce presence. The company has been featured in The New York Times, WWD, Esquire, The Wall Street Journal, Men’s Health, Inc., and many more. It’s endorsements included JJ Watt, Jake Arrieta, John Isner, and many more. Mizzen+Main products are proudly American made. The company has a long standing commitment to giving back to the veteran community through partnerships with The Navy SEAL Foundation, 31 Heroes, Carry the Load, and many more. 

Prior to founding Mizzen+Main, Kevin worked at the venture capital group of the Hunt Consolidated focusing on emerging energy technologies. Prior to that, Kevin worked for international consulting firm Oliver Wyman in the Middle East and the US. Kevin graduated summa cum laude from Southern Methodist University with a B.S. in Engineering. In 2016, Kevin was named an Ernst & Young Entrepreneur of the Year and Southern Methodist University Distinguished Alumni. He is a member of Entrepreneur’s Organization and WEF’s Global Shapers. Kevin lives in Dallas, Texas with his wife and business partner, Jen, Mizzen+Main’s CMO.
Cody Hawken
 Cody Hawken 
Hailing from Detroit, Michigan, Cody Hawken is a 33 year old technology consultant and Chief Technical Officer for Prior to his involvement at 1xRUN, Cody ran a grassroots technology contracting company, developing a wide range of web and technology solutions for Fortune 500 companies and the automotive industry.
Matthew Scanlan
 Matthew Scanlan 
CEO & Co-Founder 
Naadam Co-Founder & CEO Matt Scanlan’s “Millennial Capitalism” is changing the 1,000 year old cashmere industry and is leading the way for sustainable sourcing across any category. Naadam is a brand specializing in rare cashmere sourced responsibly and sustainably from nomadic Mongolian herders. Scanlan left a background in venture capital to found the business by purchasing 40 tons of cashmere with millions in cash packed in plastic bags in the middle of the Gobi Desert in Mongolia. His goal: create a higher quality cashmere product at an affordable price. Naadam is all about supply chain sustainability. They support herders' livestock through microeconomic development, thereby gaining first access to the world’s finest fibers. To Matt this isn’t charity - it is smart business. The business model works cyclically, circulating a percentage of profits to preserve herders livestock through annual vaccination programs.

Tara Foley
 Tara Foley 
Founder & CEO 
Michael Millonzi
 Michael Millonzi 
SVP, Retail 
Cornerstone Brands
Shawna Kaplan Hausman
 Shawna Kaplan Hausman 
EVP, eCommerce and Digital Marketing 
Nick Fairbairn
 Nick Fairbairn 
SVP, Marketing 
Le Tote
Myles Burke
 Myles Burke 
Nine Line Apparel
Bob Sherwin
 Bob Sherwin 
Senior Director of Marketing 
Wayfair, Inc.
Bob Sherwin (VP Direct Marketing) joined Wayfair in 2013 to run Wayfair's Acquisition Marketing programs, and now leads Wayfair's B2C and B2B direct marketing efforts in North America. Prior to Wayfair, Bob was an Engagement Manager at McKinsey & Co, a strategy consultancy, where he advised a number of clients at Fortune 100 companies. He began his career at IBM's Business Consultant Services, where he worked with Federal agencies to improve data infrastructure and operational efficiency by leveraging big data analytics. Bob holds a B.B.A in Finance and Economics from The College of William and Mary, an M.E.M from Northwestern's McCormick School of Engineering, and an M.B.A. from Northwestern's Kellogg School of Management. Bob is a proud husband and father of two.
Mike Zhang
 Mike Zhang 
VP, eCommerce, Digital Marketing and Innovation 
Lands' End
Mike is an accomplished senior eCommerce leader, with over 15 years of proven success in driving growth through profitable customer acquisition, personalized user experience, and data-driven marketing. Currently he leads Lands’ End eCommerce through the use of all available digital channels and by supporting unified omni user experience.

In addition, Mike provides leadership in areas of digital transformation, Big Data Center of Excellence, and innovation. Mike received his MBA from New York University, and his Ph.D from UW-Madison.
Mark Berinato
 Mark Berinato 
VP, Experience Design 
Panera Bread
Jose Nino
 Jose Nino 
VP, eCommerce & Digital 
Perry Ellis International
Jose Nino is a multichannel, Google certified, senior level e-commerce and digital marketing executive with over 15 years of experience in the startup, development and management of results oriented e-commerce marketing, technology and operations. A Brand Innovators "40 under 40", he has presented at numerous domestic and international industry conferences.

He is currently Vice President of E-Commerce, Marketing for Perry Ellis International and is responsible for several facets of the organization's domestic and international e-commerce strategy, including P&L responsibility, for its direct to consumer e-commerce brands (Perry Ellis, Original Penguin, Cubavera, Callaway Golf Apparel).  His strategic oversight and leadership also extends to wholesale e-commerce marketing strategies, as well as the company's digital, omni-channel strategy, over a dozen brands. 
Scott Steever
 Scott Steever 
Head of E-Commerce 
ABC Carpet & Home
Courtney Graybill
 Courtney Graybill 
VP, Digital Strategy & analytics 
David`s Bridal
Courtney Graybill is Vice President, Digital Strategy & Analytics at David’s Bridal.  David’s Bridal is the largest and most successful retailer of wedding, bridal and other special occasion dresses, shoes and accessories with over 300 stores in the US, Canada, and the UK. Courtney is responsible for driving digital commerce through innovation, data-driven decision making, and omni-channel initiatives.  Prior to David’s Bridal, Courtney worked as a strategy/management consultant at Booz & Co where her experience included channel strategy, DTC marketing/go-to-market strategy and implementation, and supply chain and operational transformations.  She also spent eight years at Merck & Co. with experience leading manufacturing operations, new product launches, technology transfer, and supply chain management. Courtney received her MBA in Entrepreneurial Management from Wharton as a Palmer Scholar, and graduated Summa Cum Laude with a B.S. in Chemical Engineering from Virginia Tech.  
Nina Alexander-Hurst
 Nina Alexander-Hurst 
VP, Brand Marketing 
Nina Alexander-Hurst is the VP of Customer Experience and SWAT (Service With Accessorizing Talent) at BaubleBar. Nina's innovative thinking and creative solutions are driving forces behind the SWAT Stylist program, where the brand uses new technologies to take the friction out of online shopping and build long-lasting customer relationships. Nina's work has been recognized within the industry, having received the Customer Engagement Award from Retail TouchPoints in 2014, and the Retail Innovator Award in 2015. Nina was also named one of Brand Innovators’ "Women to Watch" in 2016
Mike Chi
 Mike Chi 
VP of Marketing & E-Commerce 
Mike Chi is the Vice President of Marketing and e-Commerce at INTERMIX, where he leads teams across all channels focused on brand strategy, digital and retail marketing, customer acquisition and retention, public relations and events, creative production, and e-commerce merchandising and operations. 
Prior to joining INTERMIX in 2015; Mike held various positions at, most recently Senior Vice President of the women’s business. During his tenure at Gilt, he helped grow the company into a leading digital fashion retailer while managing teams responsible for buying, site merchandising, integrated marketing, and strategy & operations. Mike has also served as a consultant at Boston Consulting group, an international strategy and management consulting firm, and held merchandising roles at Gap Inc. and The Children’s Place. Mike received his MBA from Columbia Business School and his BA from Brown University. 
Dave Harris
 Dave Harris 
VP of IT 
The Yankee Candle Company, Inc.
Nicole Quinn
 Nicole Quinn 
Managing Partner 
Lightspeed Venture Partners
Nicole focuses on investments in consumer technology with particular interest in brands, commerce, social media, video, fintech and marketplaces.
Nicole started working with brands over 10 years ago and has specialized in consumer behavior, the retail landscape both in the U.S. and Europe and taking brands to the public market. Prior to Lightspeed, she worked on branding and marketing at Nutmeg, a London based Fintech startup focused on online wealth management for millennials. Earlier, Nicole spent eight years covering consumer, eCommerce and brands at Morgan Stanley on the equity sales and research side. She worked on the IPOs for Facebook, Groupon and Pandora.
Nicole has an MBA from Stanford Graduate School of Business and a BSc in Math and Economics from York University, England.
A little known fact about me is: I used to run 100m sprint for England but now take more passion in sailing and skiing.
Read Nicole’s thoughts on consumer technology on her blog ( and follow her on Snapchat (@niksquinn).
Natalie Hwang
 Natalie Hwang 
Managing Director 
Simon Ventures
Natalie is Managing Director and Head of Simon Ventures, where she specializes in evaluating next gen commerce as well as the retail technologies that power or optimize those consumer experiences. A few of her investments include FabFitFun, MeUndies, Grailed, Dirty Lemon Beverages. MM Lafleur and Sproutling (acquired by Mattel). She was most recently named to Global Corporate Venturing's List of Rising Stars for 2016 and to Powerlist 100 for 2017. Prior to Simon Ventures, Natalie was an executive at The Blackstone Group where she was involved with the firm's seeding platform for investing in early stage alternative asset management businesses. 

Simon Ventures is the venture capital affiliate of Simon Property Group (SPG), an S&P 100 company as well as the largest publicly traded real estate investment trust in the S&P 500. CB Insights most recently recognized Simon Ventures as one of the 10 most active investors in retail technology.Simon Ventures can serve as a unique investment partner to founders by leveraging Simon's operational platform and access to market distribution channels to impact the slope and velocity of their success while supporting their continued creative and shareholder control. This service proposition resonates with founders who are looking for a partner that can strategically amplify their abilities to create value and capitalize on unfair market advantage. 

Specialties: early stage venture capital, tech-enabled commerce, retail technology, network effects, marketplace dynamics, retail distribution expansion, brand building.  
Brendan Witcher
 Brendan Witcher 
Principal Analyst, eBusiness & Channel 
Forrester Research
Brendan Witcher is vice president, principal analyst at Forrester. He is a leading expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also a noted authority on technology developments that affect both online and offline commerce industries, as well as vendors that help facilitate delivery of today's leading strategies and tactics in digital excellence.
Chris Vitale
 Chris Vitale 
VP, Digital Operations & eCommerce 
Pep Boys
Chris Vitale brings 15 years of eCommerce and retail experience to Pep Boys. He previously held the role of Director of I.T., eCommerce at Pep before moving into the Vice President of Digital Operations and eCommerce role. He has overseen the execution of projects in support of all online and eComm initiatives for and the company intranet.  In recent years Pep has successfully implemented Pick-up in Store, Ship to Home, Mobile, a redesign of the online appointment flow, integrated with Marketplaces, refined the system architecture and infrastructure while driving significant double-digit, year over year growth.  In his current role, his teams are responsible for the overall strategy, operations, performance and revenue of digital operations for
Adam Kasper
 Adam Kasper 
VP, Marketing 
Bob's Discount Furniture
Adam is VP of Marketing at Bob' Discount Furniture, a Bain Capital company. At Bob’s, Adam oversees all media, digital, analytics and marketing efforts for the rapidly growing retailer. He has been busy building a data and analytic driven approach to marketing and media. Previous to this role, Adam served as the Chief Media Officer of Havas Media, North America with oversight and responsibility for all of the agency’s investment teams and integrated product offerings. Adam helped to lead the evolution of Havas’ media services offerings to better reflect the digital, social and mobile needs of the agency’s clients including the perpetually changing media landscape and the affects it has on consumer behavior. Adam was instrumental in the design of the agency structure to meet these needs.

Prior to being named Chief Media Officer, Kasper held positions of increasing authority at Havas including Executive Vice President Strategic investments and Senior Vice President, Director Digital Media.

Adam lives with his family in Needham, MA. He is an avid skier, fisherman and chef.
Ryan Scott
 Ryan Scott 
VP, Digital Operations & Innovation 
Keurig Green Mountain, Inc.
Ryan oversees strategy, development, and operations of the digital technology space for KGM.  This includes, our digital marketing ecosystem, mobile and IoT development, and consumer care applications.  He plays a key role driving the company’s entire digital agenda.

Before joining Keurig, Ryan worked at SapientNitro for 8 years.  In his last role, he served as Vice President and led Digital Marketing and Commerce platform strategy across a range of industries including sports & entertainment, travel, retail, CPG and hospitality.  Ryan also led the firm’s global partnership with Adobe.

Ryan's career spans more than 20 years in the digital agency, management consulting, and technology implementation, as well as an eCommerce start-up.  He has had the privilege of serving a broad range of clients over his consulting career including CVS/Caremark, L'Oreal, Victoria's Secret, TJX, General Motors, Ford, PayPal, Verizon, AT&T, Pfizer, NASCAR, Panera Bread and many others.

He holds an MBA from the University of Michigan, Ann Arbor and an International Relations Bachelor’s Degree from American University.

Ryan is based in our Burlington, Massachusetts headquarters.
Jamie Dooley
 Jamie Dooley 
Head of eCommerce 
Dorel Juvenile
Jamie Dooley is the head of Direct to Consumer & E-Commerce for Dorel Juvenile Group, the largest manufacturer of juvenile & baby products in the US, with brands that include Safety 1st, Maxi-Cosi, Quinny, Disney Baby, Eddie Bauer, and Tiny Love

Prior to Dorel, he held leadership roles in E-commerce strategy and merchandising with, Dunkin’ Brands (, and Wayfair. Jamie’s 20+ years of retail experience also includes having served as a Buyer for Target Corporation and Staples, Inc.

He received a BS in Business from Northeastern University, and an MBA from MIT’s Sloan School of Management.
Bob Land
 Bob Land 
VP, Customer Engagement 
Dorel Juvenile
Bob is the Vice President of Consumer Engagement for Dorel Juvenile, a division of Dorel Industries (TSE: DII.B) a $2.7B global conglomerate of consumer brands such as Cannondale, Schwinn, Safety1st, Maxi-Cosi and 20+ others operating in 25 countries worldwide. He has held Vice President positions heading up eCommerce, digital, D2C, call center, omnichannel, digital advertising, digital marketing and corporate strategy at both Fortune 500 companies and internet start-ups across his 23+ year career. Recently, at Chitika, a Mobile advertising, Real-Time Bidding and CPC Network, he was Head of Network. At FreeCause, one of the leading technology developers of Loyalty software for the airline, retail and social media sectors, he participated in the acquisition by Rakuten, a $14B media company in Japan and experienced life as a senior manager at a Japanese-run global business. He specializes in ecommerce and digital transformations. He has been associated with companies like Amazon, Walmart, Google, ebay, Home Depot, Staples, Sony and Priceline. He has served as the Chief Marketing Officer of in the music industry, a Director at Cambridge Interactive in the gaming space in Europe and managed national retail accounts at ValueClick's highly successful Commission Junction division. He has a B.S. in Management from Rensselaer Polytechnic Institute (RPI) and is currently enrolled in the MBA program at Bentley University.
Joel Layton
 Joel Layton 
VP, Digital Marketing 
Rue 21
Christine Monaghan
 Christine Monaghan 
VP, Digital 
Astral Brands
Established industry leader with over 20 years experience in delivering transformational eCommerce and technology solutions. Her industry experience in B2C and B2B eCommerce, Direct Marketing, Consumer Products (CPG), Retail, Insurance, Manufacturing, and Broadcasting with companies like General Electric, Nutrisystem, Turner Broadcasting and QVC where she has had a track record of success in driving meaningful and sustained results in competitive and challenging markets. 

Christine is a performance-driven leader with sharp focus on business case analysis, strategy development, implementation management and results analysis. Her functional experience includes: marketing, operations, ecommerce, finance, PMO, IT, and supply chain. Strengths include: Project Management, Product Management, Social Media, Interaction Design, Customer Acquisition/Retention (LTV), Digital Channel Management (e.g. SEO, local SEO, SEM, paid search, content marketing, email), Business Analysis, Process Improvement, and Data Analytics and Optimization to increase revenue, build brand, and drive efficiencies. 

Christine most recently working with a dynamic heath and beauty retailer to expand the digital footprint and drive omni-channel emphasis through brick and mortar partners of prestige makeup brands.  Christine has extensive experience enabling regional start up retailers to grow and expand both online and omni-channel presence working closely to align brand vision with some of the largest retail vendors such as Nike, adidas, Puma, Timberland, etc. Christine’s prior background also includes leading project management, product management, social media and user experience for, America’s number one home delivery weight loss company. Under her leadership, the company launched a sales funnel optimization redesign, implemented a full social and mobile strategy, and expanded into a multitude of channels. 

Christine has an undergraduate degree from University of Georgia and holds numerous professional and technical certifications including project management and six sigma.
Scott Drayer
 Scott Drayer 
Vice President, Marketing 
Paul Fredrick Menstyle, Inc
Scott Drayer is the Vice President - Marketing at Paul Fredrick, a private label men’s apparel direct marketer located in Fleetwood, Pa.  Scott is responsible for the strategic development of Paul Fredrick’s brand growth initiatives via ecommerce, direct mail and direct response advertising. He has been with the company for 13 years, upon his graduation from Penn State University with a B.S. in Marketing.
Elizabeth Bailey
 Elizabeth Bailey 
VP, E-Commerce and Consumer Business 
SCOUT by Bungalow
Elizabeth is one of SCOUT’s veteran employees and has built her career around the colorful brand. After interning with SCOUT, she officially joined the team in 2011 as the Retail Business Manager. Her first mission was to build the almost non-existent direct-to-consumer online business – and that she did! In the last six years, SCOUT’s ecommerce division has grown over 200%, and counting. To do this, she implemented a partnership with Magento and led the initiative to redesign the website. 
Kate Hanlan Kegan
 Kate Hanlan Kegan 
VP, Sales and Marketing 
SCOUT by Bungalow
As Vice President of Sales and Marketing, Kate is tasked with the mission to “build and execute a plan to maximize the value of the SCOUT brand.” Kate joined the team in 2012 to focus on the wholesale business that has since tripled in sales. As the company has grown, Kate’s role has expanded to encompass wholesale and retail sales plus marketing, managing 50% of the SCOUT staff. She is involved in all aspects of the business and her varying projects include forecasting sales and budgeting, creating marketing content, working with key accounts on merchandising strategy, planning internal staff engagements and coordinating lifestyle shoots. Under the guidance of cofounders Ben and Deb Johns, Kate has led the SCOUT brand to become a vibrant, forward-thinking business.

As a young entrepreneur, 29 year old Kate comes with 10 years of experience in the small business world. At 20, she started her own vintage clothing website while in school. Recognizing the need to learn in other small business environments she moved from retail into wholesale. She previously worked as Director of Wholesale for MIJA Jewelry before transitioning to SCOUT. 

Hillary Settle
 Hillary Settle 
VP, eCommerce Marketing 
Debbie Johnsen
 Debbie Johnsen 
Alexandra Tanner
 Alexandra Tanner 
AVP, Digital Marketing & eCommerce 
In her current role as Assistant Vice President of Digital Marketing & eCommerce at L’Oreal, Alexandra is focused on direct to customer new venture creation 

In her career at L’Oreal, Alexandra has managed internationally-recognized digital marketing campaigns for brands such as Giorgio Armani Beauty and Lancôme that have been cited in Forbes, Luxury Daily, Mobile Marketer and Strategy Magazine.

Alexandra is passionate about the possibilities that technology will bring to bridge the online and in store experiences in the future, creating a more seamless omnichannel experience for customers. Despite changes in technology, she is a firm believer that the basic tenant of great shopping experiences will never change, and that is putting the customer first in in every decision that you make. 

Alexandra holds a B.A in Cultural Studies from McGill University, and currently lives in New York.
Josh Himwich
 Josh Himwich 
Senior Director, Product Management 
Josh Himwich is the Sr. Director of Product at Walmart, and has spent the last decade in digital. His eCommerce career started in 2007 as employee #4 at Quidsi, where his teams built,, and a host of other vertical specialist sites. In 2010, Amazon bought Quidsi for $550MM. Josh is now at Walmart where his teams lead the product strategy and execution of both the Web and App experiences.
Harsh Acharya
 Harsh Acharya 
Senior Director, Product Management and Strategy
As the Head of Product Management for, Harsh leads vision, strategy and execution of next generation digital and commerce capabilities for across the globe. His team partners with internal and external customers to drive discovery and implementation of strategic programs that span from Learn, Shop and Purchase experiences to Omni-channel Loyalty, Personalization and Targeting platforms. Harsh loves building highly data driven teams that define and deliver on their key KPIs while keeping customer at the center of everything they do. 
 Ilona Sobkowiak 
Senior Director, Web Analytics 
Mosheh Poltorak
 Mosheh Poltorak 
Director, Digital Marketing (A Home Depot Company)
John Yesko
 John Yesko 
Sr. Director 
John Yesko is a veteran user experience and creative professional with a background in interaction design, information architecture, and visual design. He is currently Senior Director of Customer Experience at Walgreens Digital in Chicago, focused on the experience on company websites, in-store interfaces, and mobile applications. He manages a 50+ team of professionals across the end-to-end digital design continuum - user research, user experience design, visual design, and content/production. John previously led user experience for several top agencies and consulting firms.  
Linh Peters
 Linh Peters 
Senior Director, Loyalty Marketing and Strategy 
Ulta Beauty
Linh Peters has been the Senior Director of Loyalty Marketing and Strategy at Ulta Beauty since 2016. Linh has responsibility for a loyalty portfolio that includes the Ultamate Rewards program, Gift Cards and the Ultamate Rewards credit card. Prior to joining Ulta Beauty, Linh served as the Vice President of Marketing at SpartanNash, an $8B grocery retailer and wholesaler in Grand Rapids, MI. Prior to 2010, Linh served in various marketing and strategy roles at Target and Best Buy. At Target Corp. Linh oversaw strategy and marketing for the REDcard program in the U.S. and Canada. While at Best Buy, Inc. she held several marketing and strategy roles in the U.S. and China. Overall she has more than 18 years of experience that includes public relations, loyalty and CRM, product marketing, new product development, insights and analytics, digital, and branding. She holds a B.A. degree in Advertising and Public Relations and an M.B.A. degree in Marketing and Strategy from the University of Minnesota.  
Craig Kapilow
 Craig Kapilow 
Senior Director, Integrated Marketing 
Rue La La
 Deirdre Murphy 
Senior Director, eCommerce Customer Experience 
Nine West Group
Ashley Serotta
 Ashley Serotta 
VP, E-Commerce & Digital Marketing 
Living proof, Inc.
Ashley Serotta is Living Proof’s Senior Director of Digital Marketing and eCommerce, leading online sales, development, email, paid digital media, affiliates, paid search and analytics. For 20 years, her focus has been on the intersection of social, content and eCommerce. In her role at TripAdvisor, she launched Cities I’ve Visited, a top 10 Facebook app. Prior, she oversaw eCommerce programs at both agencies and retailers, including Razorfish, Isobar, Newbury Comics and Tweeter.
Monique Trulson
 Monique Trulson 
Sr. Director, eCommerce & Marketing 
Dover Saddlery
Monique Trulson is the Sr. Director of Ecommerce at Dover Saddlery, Inc., a leading multichannel retailer of equestrian products in the United States.  In this role, Monique identifies, implements and manages the marketing programs for three different brands, supporting all sales channels. Since joining, Monique has focused on improving not only the online marketing programs, but also the overall brand experience for visitors to all Dover online properties, no matter the device used to access those sites.

Monique’s internet related background goes back to 1995, when she combined a 6 year career as a meteorologist with a passion for the latest technology to help build one of the first weather websites, From there, she moved into roles that helped her build up her technical expertise as webmaster, inhouse trainer and sales support for various companies developing online content management systems and other ecommerce related tools. 

In 2003, Monique combined her technical background with the marketing side of ecommerce when she joined the not-for-profit organization Elderhostel, reworking the brand’s existing online presence into one more easily embraced by the unique audience of the company. She continued to strengthen her online marketing at companies such as Hello Direct and Brady Corporation, where she took on the online management of 9 different brands, and worked to incorporate new tools and sources of revenue into the corporation’s B2B and B2C channels, finding and maintaining a balance between the two sides of the business.
Paul Murray
 Paul Murray 
Director, Digital Innovation 
Dunkin Brands
Paul is the Director of Digital Innovation at Dunkin’ Brands. Since joining the Dunkin’ team in 2012 he has been involved in Dunkin’s US Digital and Loyalty growth helping launch the DD Mobile App, the DD Perks Loyalty Program and On-The-Go Mobile Ordering. Paul currently oversees Digital Innovation including, web, mobile, digital payments as well as digital product and pilot program development.
 Chris Pippen 
Director of Engineering and Commerce 
Jessica Jacobs
 Jessica Jacobs 
Director, Marketing 
Wayfair Inc.
Jess is the Director of Display, Social and Content Marketing for She leads “demand generation” for the business, including new customer prospecting and existing customer engagement through Display, Social and Native channels. Before joining Wayfair, she worked at an advertising and data products company in New York City – Intent Media. And prior to that, she was in the Tech, Media and Telecom practice in McKinsey’s New York office. Jess holds an M.B.A. from the University of Chicago, a B.A. from University of Pennsylvania, and lives in Boston’s South End with her husband, Mike, and cat, Raoul.
 Ashley Anderson 
Director, Global Digital Marketing 
Kristin Smith
 Kristin Smith 
Director, Digital Commerce 
Sapna Shah Parikh
 Sapna Shah Parikh 
Director of Digital Strategy & eCommerce 
Lee Carson
 Lee Carson 
Director, Digital Experiments 
Kylie Beals
 Kylie Beals 
Director of Performance Marketing, eCommerce 
Kylie Beals is a Senior Marketing Director of Digital and CRM for Clarks, a 192-year old global brand that manufactures stylish shoes that are a pleasure to wear.  In her role, Kylie oversees consumer relationship management and direct response acquisition and retention marketing channels for, including PPC, email, affiliate, remarketing and display. Prior to joining Clarks, Kylie held account roles at digital agencies such as Commission Junction and iProspect. She drove success for a slew of advertisers from the very large to the small across myriad verticals, but fell head over heels for retail. Today, Kylie considers herself lucky to be able to not just stand behind her product, but stand (comfortably) in her product at Clarks.  
Amanda Kendrick
 Amanda Kendrick 
Director, eCommerce 
Pep Boys
Amanda i has been with Pep Boys for four years and currently serves as the Director of eCommerce and Online Operations. At Pep Boys, Amanda has overseen the redesign of as well as the launch of many exciting site enhancements. Amanda oversees all of eCommerce and Digital Operations including mobile and app, customer service, logistics, user experience, and content. She has more than ten years in the eCommerce industry and has previously worked at David's Bridal and Boathouse Sports. 
Kelley Mitchell Price
 Kelley Mitchell Price 
Digital Product Strategy and Global Creative Director 
Kelley Mitchell Price is a recognized digital experience expert, working with major brands and non-profit organizations to improve their businesses through design.  Kelley helps brands realize the business value of strategic experience design by harmonizing marketing strategies with the design of products, service and content.  Kelley’s unique point-of-view combines digital marketing techniques with innovative creative strategy and design to create experiences that make an impact, lift KPIs, build brands, and grow revenue.
John Calvert
 John Calvert 
Director, Digital Legal Compliance and Program Management, 
Albertson Companies
After 10 years at Safeway and Albertsons which represents 13 Retail Divisions and eCommerce with approx. $60b in revenue, John has led Digital Product Management developing award winning accessible apps for Grocery Delivery (Hub Silver Award in Marketing Excellence) and recognized for success in Inclusive design as 2017 eTail Innovator of the Year for Safeway eCommerce. John is currently working to lead corporate adoption of best practices in Inclusive Design and thought. 
David O'Neill
 David O'Neill 
Managing Director of Social Inclusion 
American Foundation for the Blind
David O'Neill is the President, CEO of AlwaysAccessible, Inc. and the Managing Director of  Digital Inclusion for American Foundation for 

the Blind. David has over 25 years of experience engineering accessible technology solutions and was featured on CNN for his groundbreaking work in the field of web accessibility. David is currently focused on an initiative to unify diverse and independent accessibility resources (tools, content and people) under an open platform called the AAP Portal™ based upon the WCAG 2.0 standards of the World Wide Web Consortium (W3C).
Jason Lebouef
 Jason Lebouef 
Director, eCommerce 
Dave Phillips
 Dave Phillips 
Former Director of Global Omnichannel Strategy 
Toys ‘R’ Us
Dave is a veteran of the retail industry, with over 25 years of experience in many disciplines including Omnichannel Supply Chain, e-Commerce operations and brick n mortar retail management.  His experiences include the development of Omnichannel fulfillment strategies domestically and internationally, business startups and acquisitions, multi-million dollar P&L responsibility, management of day to day operations of a $2B division and development of high performing teams.  His diverse background has given him expertise in the ongoing evolution of retail and the blurring of the digital and traditional retail businesses.  Dave is a thought leader in the industry and has presented at many conferences across the e-Commerce, Supply Chain and Customer Service spaces.
Mike Zuccato
 Mike Zuccato 
Director, Online Marketing 
Sourcebooks, Inc.
Mike brings over 17 years of experience managing all facets of e-commerce related businesses across many different industries. In addition to leadership on the e-commerce side, he also possesses several years of IT management experience allowing him to look at opportunities through multiple lenses. His specialty is in finding creative solutions to power customer acquisition strategies to architect growth for businesses. Mike's been able to bring innovative marketing strategies to the financial, entertainment and consumer goods industries.
 Kelsey Foy 
Director, Retention Marketing 
Susan Buckner Rose
 Susan Buckner Rose 
Product Marketing Director 
As Product Marketing Director at Instagram, Susan Buckner Rose oversees the business strategy, go-to-market activation and operations for Instagram’s advertising products.  Susan is responsible for the brand, performance marketing and shopping solutions for businesses on Instagram.  
Prior to Instagram, Susan was a Product Marketing Manager at Facebook, leading the development of creative and delivery products for brand marketers.  In this role, she also worked on product solutions for performance marketers to drive conversions both on their websites and in mobile apps. 
Before joining Facebook, Susan was an analyst in Lehman Brothers’ private equity division. Working on leveraged buyouts, recapitalizations and growth capitalizations across industries, Susan evaluated, structured and monitored investments for Lehman Brothers Merchant Banking Partners.  
Susan has a B.S. in Commerce from the University of Virginia, an M.B.A. from the Stanford Graduate School of Business and a J.D. from Stanford Law School.  She is also a member of the Interactive Advertising Bureau’s Native Advertising Task Force.
 Josh Wais 
Product, Strategy & Team Operations
Shrenik Sadalgi
 Shrenik Sadalgi 
Mixed Reality Applications Lead 
Shrenik Sadalgi is a polyglot developer and technology plumber. He drives engineering and software development on Wayfair Next to help create next generation experiences in AR and VR. Before joining Wayfair Next, he spearheaded the modernization of Wayfair's mobile web experience as a part of the Client Technologies team at Wayfair. Prior to joining Wayfair, he helped build Horizon Mobile out of the CTO's office at VMware, helped create a pointer-based, interactive media system for TV at Hillcrest Labs, and an AR experience allowing users to collaborate and casually create music in a shared physical space called ARmonica that was exhibited at UIST 2010. Shrenik holds a Masters in Computer Science from Columbia University where he was a recipient of the MSTA fellowship.
 Prashanth Srinivasan 
Software Architect 
Chip Reno
 Chip Reno 
Senior Advanced Analytics Manager 
Chip Reno is a Marketing Data Scientist who built an analytics platform that links all of T-Mobile’s offline data to web and digital marketing activities. He uses omni-channel analytics, attribution modeling, and propensity scoring for website personalization and targeting.  By night Chip is a musician for the electronic band Gumshen.
Benjamin Weiss
 Benjamin Weiss 
Mobile Product Manager 
Walgreen Co
As Mobile Product Manager at Walgreens, Benjamin is responsible for setting and executing Walgreens’ mobile strategies and roadmaps. 

Since joining Walgreens in 2009, Benjamin has helped form and guide Walgreens’ digital strategies, with a particular focus on mobile and customer analytics.   

Benjamin’s background in data science, strategy and software design come together to make Walgreens one of the most recognized and installed retail apps on the market today. His work has been widely cited from publishers and industry groups ranging from Wall Street Journal to Forrester Research and the National Retail Federation. 
Darren Johnson
 Darren Johnson 
Product Manager 
Greg Stuart
 Greg Stuart 
Global CEO 
Mobile Marketing Association
Greg’s digital pedigree is that he is as old as ‘digital-dirt’, having his first ‘interactive’ job leading digital for the ad agency Young & Rubicam in 1993.  Since then, there have been nice successes, including an IPO and more.   But also a bunch of failures, some good idea’s badly done or just bad ideas to start. He currently serves as CEO for the Global trade-group the Mobile Marketing Association, which operates in 12 counties with 800 member companies, and  serving mostly  major marketers, such as P&G, Allstate, Coca Cola, Walmart, T-Mobile, 1800 Flowers and others.  MMA was a total reboot and is now 3x in revenue when he started.
Bruce Rogers
 Bruce Rogers 
Chief Insights Officer 
Tiffany Yannetta
 Tiffany Yannetta 
Shopping Director