As Product Marketing Director at Instagram, Susan Buckner Rose oversees the business strategy, go-to-market activation and operations for Instagram’s advertising products. Susan is responsible for the brand, performance marketing and shopping solutions for businesses on Instagram.
Prior to Instagram, Susan was a Product Marketing Manager at Facebook, leading the development of creative and delivery products for brand marketers. In this role, she also worked on product solutions for performance marketers to drive conversions both on their websites and in mobile apps.
Before joining Facebook, Susan was an analyst in Lehman Brothers’ private equity division. Working on leveraged buyouts, recapitalizations and growth capitalizations across industries, Susan evaluated, structured and monitored investments for Lehman Brothers Merchant Banking Partners.
Susan has a B.S. in Commerce from the University of Virginia, an M.B.A. from the Stanford Graduate School of Business and a J.D. from Stanford Law School. She is also a member of the Interactive Advertising Bureau’s Native Advertising Task Force.