eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


 Susan Buckner Rose
Susan Buckner Rose Product Marketing Director Instagram
As Product Marketing Director at Instagram, Susan Buckner Rose oversees the business strategy, go-to-market activation and operations for Instagram’s advertising products.  Susan is responsible for the brand, performance marketing and shopping solutions for businesses on Instagram.  
Prior to Instagram, Susan was a Product Marketing Manager at Facebook, leading the development of creative and delivery products for brand marketers.  In this role, she also worked on product solutions for performance marketers to drive conversions both on their websites and in mobile apps. 
Before joining Facebook, Susan was an analyst in Lehman Brothers’ private equity division. Working on leveraged buyouts, recapitalizations and growth capitalizations across industries, Susan evaluated, structured and monitored investments for Lehman Brothers Merchant Banking Partners.  
Susan has a B.S. in Commerce from the University of Virginia, an M.B.A. from the Stanford Graduate School of Business and a J.D. from Stanford Law School.  She is also a member of the Interactive Advertising Bureau’s Native Advertising Task Force.

MAIN CONFERENCE DAY THREE - Thursday, August 17th

12:05 PM Keynote: Making Shopping Simple On Instagram

Consumers are using Instagram as a discovery platform and a place to be inspired. Knowing this, a new shopping feature has been added and brands are taking advantage of this seamless, customer-centric way to shop. Find out more about this feature, discuss who is doing it well and how you can take advantage of social shopping for your brand.