eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston


Extended Early Bird Rate – Get 50% off when you register by April 28 with code EARLYBIRD50


Learn. Network. Get Inspired. And Have Fun Doing It!


Brazilian Kick-Off Reception

Monday, Aug 15

We’re kicking off eTail East in fabulous style at our Brazilian Kick-Off Reception. You’ll instantly be transported to Rio with amazing food, Brazilian drinks, live Olympic games, and a surprise appearance or two. Grab a drink or two, there’s no better time to meet new friends than at our infamous evening receptions.

Prizes And Giveaways Every Day Of The Conference

Everyone loves free stuff, especially when it’s cool. And eTail loves to give it away! Head into the Exhibit Hall to check out the latest retail technologies and play a few X Box games. You can win cash and other amazing prizes like Google glasses, Apple watches, even an all-expense paid vacation! You'll have the chance to win something fantastic on every break on August 16th and 17th!


Booze, Bites & Bowling Night

Tuesday, Aug 16

We’ve rented out an entire bowling venue! On Tuesday, we’ll head over to Jillian’s Lucky Strike for our Booze, Bites & Bowling Night. Have a competitive side? Perfect! We’ll have bowling tournaments, pool tables and much more. Prefer something different? We have you covered. There will be a DJ, awesome entertainment, drinks, food and surprise entertainment. You’ll know why everyone raves about our receptions.

Exhibit Hall That Does More Than Exhibit

Socialize while you find solutions! This isn’t your average Exhibit Hall - you’ll meet tons of other retailers during our “Retailer Meet-Ups” and enjoy retailer-only small group discussions. Play awesome video games, get involved in fun competitions for a chance to win fantastic prizes and cold hard cash. Or simply relax with specialty cocktails, refreshments, Mimosas, wine and a lot more. You could probably spend the entire day lounging and Networking!

Exhibit Hall Hours & Activities:

Aug 16:

  • 7:20 AM – Breakfast & Networking
  • 9:25 AM - Morning Mimosa’s
  • 11:25 AM - “Minute To Win It” Games
  • 3:30 PM – Networking Happy Hour
  • 5:15 PM – Hall Closes

Aug 17:

  • 7:20 AM – Breakfast & Networking
  • 9:25 AM – Xbox Challenge & Irish Coffees
  • 11:25 AM - Xbox Challenge II
  • 3:30 PM – Beer Break!

The Amazing eTail App

Stay connected before and during the event using the eTail Mobile App. Start

socializing and mingling before you get to Boston. Organize up your calendar, set up meetings, check out speakers, set reminders for must attend sessions, or take some selfies... it’s all right there, at your fingertips.