eTail East 2017

August 14 - 17, 2017

The Sheraton, Boston

1.888.482.6012

Media & Whitepaper Center | eTail East

Webinars

VideoVideo

  • How Walmart Manages And Optimizes Online PromotionsHow Walmart Manages And Optimizes Online Promotions
    Key highlights include topics such as:
    • Get insights into how Amazon manages campaign performance
    • Learn how page speed affects user engagement and conversion metrics
    • Find out what causes the most common performance issues
    • Learn how leading retailers are running, monitoring, and optimizingtheir campaigns
    • Discover tools that go far beyond what Google Analytics can tell you
    Speakers:
    • Tammy Everts, Senior Researcher & Editorial Director, SOASTA
    • Meredith Wollman, Manager, Customer Marketing, Walmart.com
  • The Commerce Evolution: Importance of Leveraging Data, Content, and Brand IdentityThe Commerce Evolution: Importance of Leveraging Data, Content, and Brand Identity
    Key highlights include tips such as:
    • Working with technology partners to centralize customer data within theorganization
    • Identify data collection gaps in the customer journey
    • Leverage process (or lack thereof) information when considering digitalengagement solutions
    • Determine the technologies your organization is lacking, and those thatneed to be implemented
    Speakers:
    • Chuck Fishman, Director of Industry Marketing and Development at Acquia
    • Libby Morgan, Chief Client Officer at Optaros
    • Laura Brooks, VP of Commerce at Acquia
  • Using Site Search to Compete with Amazon - Hear It from a Leading RetailerUsing Site Search to Compete with Amazon - Hear It from a Leading Retailer
    Key highlights include topics such as:
    • What goes into creating a highly relevant site search experience
    • How mid-size retailers canuse site search as a lever to effectively compete with Amazon
    • What search features doshoppers find most useful, including autocorrect, visual autosuggest, synonymand stemmed word searches, dynamic filters etc.
    • How to scale merchandising,to achieve your business goals
    • How to calculate how muchmoney your site search is leaving on the table
    Speakers:
    • Monal Patel, SVP & Chief Business Officer at Unbxd
    • Tiffani Frey, Director of E-commerce Marketing at US Patriot
  • 4 Reasons Digital Marketers Should Consider an Online Data Co-op4 Reasons Digital Marketers Should Consider an Online Data Co-op

    Key highlights include tips such as:

    • Why co-ops work in the digital space
    • The benefits marketers are seeing from co-ops
    • How some brands are using co-ops to drive results

    Speakers:

    • Fatemeh Khatibloo, Principal Analyst Serving Customer Insight Professionals at Forrester
    • Jacob Ross, President at Adroit Digital
  • Rinse + Repeat: How One Executive Successfully Revamped 3 Email Programs at 3 BrandsRinse + Repeat: How One Executive Successfully Revamped 3 Email Programs at 3 Brands

    Key highlights include topics such as:

    • How to counter organizational myths surrounding new technology implementation
    • Tactical quick wins to drive immediate ROI
    • Best practices in using customer behavioral AND catalog data to send unique, customer email triggers to all types of shoppers
    • How to add personalization and context to your promotional sends for each individual customer

    Speakers:

    • Tommy Lamb, Director of Loyalty & Retention at Teleflora
    • Claire Yale, Client Success Manager at Bluecore
  • Creating Flawless Multi-Screen Experiences for Your Current and Future CustomersCreating Flawless Multi-Screen Experiences for Your Current and Future Customers

    Key Highlights:

    • How consumer shopping behavior has been impacted by the multitude of device options and how retailers are delivering seamless experiences across multiple devices
    • Key metrics that retailers are using to measure the effectiveness of their multi-screen strategies
    • A realistic look into the future mix of devices and which ones will most support the retail experience
    • How consumers interact with their desktops and if these interactions affect purchasing patterns on mobile and tablet
    • The impact of these trends and how retailers can create and execute multi-device strategies moving forward

    Speakers:

    • Ian H. Cohen, VP – Omni-Channel, Rent-A-Center
    • Joe Brannon Global Director, Direct-to-Consumer (Omni) PMO at Billabong
    • Jason Wallis, CTO, Mozu
  • Mastering the Mobile Omni-Channel ExperienceMastering the Mobile Omni-Channel Experience

    Key Takeaways:

    • Strategies for Mastering the Omni-Channel Mobile Experience
    • Trends and Strategies from a Forrester Analyst
    • Tactics for implementing responsive design, portable POS

    Speakers:

    • Sucharita Mulpuru, Vice President, Principal Analyst Serving eBusiness and Channel Strategy Professionals at Forrester
    • Don Delzell, Director, Online, Sport Chalet
    • Natalie Pietrzykowski, Senior Commerce Strategist, MarketLive