A great onsite experience and high quality content set the stage for great interactions.
eTail has had a significant impact on our company, and not just from a sales point of view. Through our sponsorship we have had great interaction with etailers by moderating speaking panels and working together at roundtables to solve their problems. Building relationships is also really important to us, and eTail is a great place to do it. Reason being that retailers know that they’re not only going to learn from the keynote addresses and panels, but they’re also going to find out about the latest technologies and services that can help them improve their businesses. The eTail team has done really well creating an environment in which vendors and retailers have respectful interactions.
At eTail, everyone is really open to accessing, sharing and receiving new information, as well as looking for new solutions. That makes our discussions more fruitful, and we learn more because attendees have more time to share information. They let us know what they want and what they don't want. So overall, eTail has been a significant part of our marketing and a key component of our interactions with our clients.