eTail Boston 2020

August 10 - 13, 2020

The Sheraton, Boston

2018 Agenda Day 2

Discover how to truly transform to a digital first organization. Be inspired by panels that debate the hottest topics and join exciting discussions with other like-minded brands. By the end of the day, you’ll have realistic goals for your eComm business in the short and long term, with clearer ideas of how to achieve them.


 

7:45 am - 8:20 am Grab & Go Breakfast and Registration Inside The Solution Zone

8:20 am - 8:35 am Chairperson's Opening Remarks

Al Lalani - Chief Strategist, Co-Founder Salesforce
img

Al Lalani

Chief Strategist, Co-Founder
Salesforce

8:35 am - 9:00 am Fireside Chat: Experimentation At Scale: Wayfair's Guide To Innovation

Matt Townsend - Reporter Bloomberg News John Mulliken - CTO Wayfair

img

Matt Townsend

Reporter
Bloomberg News

img

John Mulliken

CTO
Wayfair

As the retail industry continues to be disrupted, what are the marketing experiences that are resonating for today’s customer? How is the retail experience changing both online and offline? A diverse group of panelists will discuss the impact of technology on their organization and how today’s customer is challenging traditional retail and moving it forward in exciting new directions.
img

Leslie Leifer

VP, Enterprise Strategy & Business Development
1800Flowers.com

img

Gwen Bennett

SVP, eCommerce & Marketing
Destination Maternity Corporation

img

Eleanor Morgan

SVP, Customer Experience
Casper

img

Rachel Hocevar

VP Client Success
Bazaarvoice

9:30 am - 9:50 am Fireside Chat: disrupting a Multi Billion Dollar Industry

Lydia Belanger - Associate Editor Entrepreneur Susan Tynan - Founder & CEO Framebridge

img

Susan Tynan

Founder & CEO
Framebridge

img

Lydia Belanger

Associate Editor
Entrepreneur

9:50 am - 10:40 am Sweet Treat Breakfast Break In The Exhibit Hall Sponsored by Zendesk

10:40 am - 11:00 am Fireside Chat: Be Customer-First To Come In First: Putting Your Customer At The Center Of Your Business

Tobias Hartmann - President of North America and HelloFresh Group Management Board HelloFresh Matt Townsend - Reporter Bloomberg News
As a customer-centric brand, HelloFresh knows food is a very emotional category, which needs constant innovation and inspiration. Tobias Hartmann, President of North America, will discuss how HelloFresh became a global food company by listening to its customers, the most important source of feedback for the company every week. Hear more about:

  • Investing in food innovation to meet and exceed the needs of current and new customers
  • How proprietary data-driven technology and algorithms are critical to adapting and evolving product offerings
  • The value of providing customers with flexibility and control  
img

Tobias Hartmann

President of North America and HelloFresh Group Management Board
HelloFresh

img

Matt Townsend

Reporter
Bloomberg News

11:00 am - 11:20 am Keynote: Putting the Consumer (Data) Back in the Consumer Experience

Rob Garf - Industry Strategy & Insights Commerce Cloud Mary Halladay - Director of Global eCommerce & Omnichannel New Balance
img

Rob Garf

Industry Strategy & Insights
Commerce Cloud

img

Mary Halladay

Director of Global eCommerce & Omnichannel
New Balance

As today's customer continue to be barraged with information and endless shopping options, how can your brand truly stand out? Hear from a diverse group of panelists as they talk through the approaches they are taking to drive customer engagement and stand out among all of the noise.
Discuss:
  • Examples of innovative retail experiences online and offline
  • Creating an environment that embraces change and innovation
  • Capturing customer feedback to continuously inform UX
  • Testing these ideas and examining what's resonating with your target customer
img

Sabeen Mian

Head of Brand Partnerships & Merchandising
Ipsy

img

Jules Pieri

CEO
The Grommet

img

Erik Archer Smith

Marketing Director, ABM
Treasure Data

11:50 am - 12:15 pm Guest Speaker: Digital Transformation: How to Turn Your Company into a Digital Master

George Westerman - Principal Research Scientist, Initiative For The Digital Economy, MIT Sloan School Of Management
What do companies as diverse as Burberry, Caesar’s, Nike, Codelco, and Asian Paints have in common? They are all Digital Masters: they use social, mobile, analytics and other technologies to transform the way they do business. Regardless of their industry, Digital Masters are 26% more profitable than the competition, giving them a huge digital advantage. As part of their DNA, Digital Masters invest in digital innovations and build the leadership skills to turn technology into transformation. This session will help leaders at all levels to play their parts in the strategic digital conversation.

img

George Westerman

Principal Research Scientist, Initiative For The Digital Economy,
MIT Sloan School Of Management

12:15 pm - 12:35 pm Keynote: How Voice and AI Will Impact the Future of Retail

Eric Bisceglia - VP of Go to Market Voysis Bret Kinsella - Editor & Founder Voicebot.ai
The way we shop is drastically changing. Voice-powered smart mirrors, inventory-less stores and AI-powered supply chains are just the beginning of the future of retail. In this session we'll walk through how consumers are using these emerging technologies to shop today, real world use cases of who in the retail space is doing this now, and how you can prepare for commerce powered by voice and AI.
img

Eric Bisceglia

VP of Go to Market
Voysis

img

Bret Kinsella

Editor & Founder
Voicebot.ai

12:35 pm - 12:55 pm Keynote: Building A Retail Marketing Function For The Future (And Present)

Jackson Jeyanayagam - CMO Boxed.com


img

Jackson Jeyanayagam

CMO
Boxed.com

12:55 pm - 1:55 pm Meet And Greet Lunch & Networking For All Attendees

12:55 pm - 1:55 pm Invitation-Only Private Workshop & Luncheon sponsored by Instart Logic

12:55 pm - 1:55 pm Invitation-Only Private Workshop & Luncheon sponsored by IBM

Track A: Data, Analytics & AI

1:55 pm - 2:05 pm Chairperson's Opening Remarks
Patrick Tripp - VP of Product Strategy RedPoint Global
img

Patrick Tripp

VP of Product Strategy
RedPoint Global

Track A: Data, Analytics & AI

2:05 pm - 2:35 pm Case Study Remix: Using AI To Move From Calls To Bot Messaging
Kory Checca - Senior Director, UX Lowe’s Companies, Inc.
Hear how Lowe’s is freeing up time for their employees to be more productive by using AI to move from calls to messaging. Find out how customers are approaching this technology and the impact it has had on the business.
img

Kory Checca

Senior Director, UX
Lowe’s Companies, Inc.

Track A: Data, Analytics & AI

2:35 pm - 2:55 pm Please Head To Track B or C for an Innovation Spotlight
Hear from a leading technology company in this interactive presentation session.
As customers continue to crave customized experiences, how can you get closer to a 1:1 relationship at scale? Panelists will discuss:

  • Using AI to personalize the shopping experience 
  • Assessing the barriers to automating personalization
  • Responding quickly with relevant and timely messaging to your customer
  • Acting on the appropriate data 
  • Ensuring that you are getting the right message to the right person at the right time
img

Mark Bietz

CMO
FUN.com

img

Eli Winkler

VP, Marketing, Digital CX & eCommerce
La-Z-Boy

img

Patrick Tripp

VP of Product Strategy
RedPoint Global

img

Logan Goulett

Sr. Customer Success Director
Evergage

Track B: Content, Customer Engagement & Personalization

1:55 pm - 2:05 pm Chairperson's Opening Remarks
Jon DeGennaro - VP, Sales, North America Drawbridge
img

Jon DeGennaro

VP, Sales, North America
Drawbridge

Track B: Content, Customer Engagement & Personalization

2:05 pm - 2:35 pm Fireside Chat: Leveraging Brand Collaborations- The Benefits Of Strategic Partnerships
Craig Kapilow - Senior Director, Integrated Marketing Rue Gilt Groupe
Multiple points of consumer interaction is key for a growing ecommerce player.  Strategic Partnerships is an important point of interaction that allows for increased awareness, conversion, and ROI.

JR will share learnings from Chef'd partnerships with some of the largest global CPG brands.

Attendees will discuss ideas for:
  • Aligning with the right brands and partners to drive business growth
  • Using brand partnerships to access new audiences
  • Driving unique experiences and content
  • Working as a team to create powerful ideas that cant be pulled off alone
img

Craig Kapilow

Senior Director, Integrated Marketing
Rue Gilt Groupe

Track B: Content, Customer Engagement & Personalization

2:35 pm - 2:55 pm Innovation Spotlight: The Mobile Payment Journey & Your Global eCommerce Payment Health
Patrick Keany - Business Development Manager Worldpay
Hear from a leading technology company in this interactive presentation session.
img

Patrick Keany

Business Development Manager
Worldpay

Panelists will provide an overview of current consumer engagement tactics spanning from video to TV to print with do’s and don’ts for each. Learn why custom-branded content is such a powerful engagement and acquisition tool and talk about how to best intersect content and commerce in the digital age.
img

Craig Kapilow

Senior Director, Integrated Marketing
Rue Gilt Groupe

img

Edward Bourelly

Former Head of Retail Marketing, Director of Marketing
New Era Cap Company

img

Caroline Culbertson

Director Of Marketing
Betabrand

img

Andrew Higgins

VP, International & Growth
Pixlee

Track C: Testing & User Experience Optimization

1:55 pm - 2:05 pm Chairperson's Opening Remarks
Jay Smith - Founder CTO Webscale
Executive Presenter, Webscale
img

Jay Smith

Founder CTO
Webscale

Track C: Testing & User Experience Optimization

2:05 pm - 2:35 pm Case Study Remix: Optimizing The Mobile App Experience
Hear how Crate & Barrel has re-imagined the app experience to allow for new ways to engage their customer including a 3D room designer.
Discuss:
  • Designing innovative components to engage your customers and help them along the path to purchase
  • Encouraging customers to download and helping consumers use their apps frequently
  • Offering relevant content and incentives for users to drive app loyalty
  • Taking advantage of the power of the app

Track C: Testing & User Experience Optimization

2:35 pm - 2:55 pm Innovation Spotlight: Online Journey Hijacking: The Hidden Problem that's Stealing Your Customers, and the Solution to Win Back Stolen Revenue

Track C: Testing & User Experience Optimization

2:45 pm - 3:05 pm Panel Discussion: Effective Website Testing & Optimization Tools
Jay Smith - Founder CTO Webscale Silas Carter - Senior Manager, eCommerce & Online Merchandising Dell Chris Hansen - Director, User Experience TGI Friday's
A diverse group of retailers will talk through some of the testing and optimization strategies that are working for their websites. Discuss:
•Removing friction to build and test intuitive websites
•Finding clear cut winners for your tests
•What are you testing, and why?
•What tests have made a material impact on your site features or functionality? 
img

Silas Carter

Senior Manager, eCommerce & Online Merchandising
Dell

img

Jay Smith

Founder CTO
Webscale

img

Chris Hansen

Director, User Experience
TGI Friday's

Track D: Retailer-Only Connections

1:55 pm - 2:35 pm Campfire Discussion: Growth Hacking: Building Cross-Functional Teams For Maximum Revenue Generation
Bogdan Constantin - Co Founder Generation Tux
Relax by the “fire” and hear about a retailer’s recent project. Then in an open, retailer-only discussion, share your story and ask questions of your peers!

Topic: Growth Hacking: Building Cross-Functional Teams For Maximum Revenue Generation
img

Bogdan Constantin

Co Founder
Generation Tux

Track D: Retailer-Only Connections

2:35 pm - 3:10 pm Campfire Chat: Getting Creative With Your Web Content
Bhavna Patel - Director, Digital & Brand Marketing Avery Products Corporation
Relax by the “fire” and hear about a retailer’s recent project. Then in an open, retailer-only discussion, share your story and ask questions of your peers!

Topic: Getting Creative With Your Web Content
img

Bhavna Patel

Director, Digital & Brand Marketing
Avery Products Corporation

3:15 pm - 4:00 pm Happy Hour In The Exhibit Hall Sponsored by Zendesk

4:05 pm - 4:05 pm Invite Only Craft Beer Tasting Sponsored by Salsify

Track A: Data, Analytics & AI

4:00 pm - 4:25 pm eTail TONIGHT: Get Smarter About Customer Data Capture To Drive Actionable Insight
Patrick Tripp - VP of Product Strategy RedPoint Global Lisa Craveiro - Director, Customer Acquisition Indochino Adam Lasky - Director of Marketing TeePublic
•Using automation to fully leverage your data across channels and have all your contact points work together
•Capturing additional data from customers across touch points
•Examining new data capture tools and also what’s no longer effective
•Achieving effective data capture without an enterprise level budget

img

Patrick Tripp

VP of Product Strategy
RedPoint Global

img

Lisa Craveiro

Director, Customer Acquisition
Indochino

img

Adam Lasky

Director of Marketing
TeePublic

Track A: Data, Analytics & AI

4:25 pm - 4:50 pm Amplifying gains from ML and AI by focusing on core user and brand identity
Abhishek Katiyar - Director, Product Management, Data Science Rue Gilt Groupe
Every company is trying to leverage AI and ML these days, but most focus only on the effectiveness of algorithms without considering core user and brand identity. This approach only solves part of the problem and doesn't let companies realize full gains from data science. True benefits from AI and ML require companies to adopt algorithms to core user and brand. This talk will address how companies amplify gains from ML. We will also discuss some examples and results of how Rue Gilt group has achieved breakthrough success by employing some of these techniques.
img

Abhishek Katiyar

Director, Product Management, Data Science
Rue Gilt Groupe

Track B: Content, Customer Engagement & Personalization

4:00 pm - 4:25 pm eTail TONIGHT: Using Segmentation To Create More Meaningful Customer Experiences
Laura Hutchinson - Senior Director, North America Marketing Strategy & Insights Vistaprint Suleman Rehmani - Director, Product and Growth 1-800-flowers.com Elyse Burack - Marketing Director Boxed
img

Laura Hutchinson

Senior Director, North America Marketing Strategy & Insights
Vistaprint

img

Suleman Rehmani

Director, Product and Growth
1-800-flowers.com

img

Elyse Burack

Marketing Director
Boxed

Track B: Content, Customer Engagement & Personalization

4:25 pm - 4:50 pm Case Study: Using Niche Marketing As A Competitive Advantage
Laura Hnatow - VP, Marketing & eCommerce Sea Bags
Join Laura Hnatow at Sea Bags, a handcrafted tote company, as she walks you through what it means to be niche and how it can help define your brand and create passion points for consumers. Find out how to use niche marketing to combat the Amazon Factor, and if you are large retailer, how you can seek out the niche factor by partnering with smaller brands with a defined point of view.

Discuss how to:
Get mission driven and find your niche
Grow more quickly by networking and collaborating in the niches
Leverage UGC, influencers and social engagement to grow your brand
img

Laura Hnatow

VP, Marketing & eCommerce
Sea Bags

•Making the content work for you down to a local perspective (to target your content)
•Reviewing  how different customers use your pages and personalizing it
•Making content work for those different segments
•Simplifying the content with more appropriate language

img

Jay Smith

Founder CTO
Webscale

img

Bhavna Patel

Director, Digital & Brand Marketing
Avery Products Corporation

img

Robert Elzner

Director, Online Marketing And Ecommerce
Dell, Inc.

img

Sophia Drivalas

VP, eCommerce
Interline Brands

img

Sarah Skinner

Sr. Director, Digital Marketing
Kate Somerville

Track C: Testing & User Experience Optimization

4:25 pm - 4:50 pm Case Study: Experimentation at Blue Apron: How to Deliver a Great Customer Experience Through Testing
John Cline - Senior Engineering Manager Blue Apron
For a company like Blue Apron that is radically transforming the way we buy, prepare and eat meals, experimentation is mission critical for delivering a great customer experience. Blue Apron doesn’t just think about experimenting to improve short term conversion, they focus on ways to impact longer term metrics like retention, referrals, and lifetime value. Hear how they approach data-driven decision making and improving their customer experience through experimentation and testing.

You’ll learn:
  • Challenges with non-traditional commerce companies when experimenting
  • How developers play a critical role in experimentation
  • The key considerations for teams when thinking about experimentation

img

John Cline

Senior Engineering Manager
Blue Apron

Track D: Retailer-Only Connections

4:00 pm - 4:50 pm Women In eTail Networking Reception & Panel
Christine Monaghan - VP, Digital Astral Brands Anna Palmer - Co-Founder XFactor Ventures
Okay ladies, let’s get information!  Listen and be inspired by an  accomplished panel of fierce femmes; then, cultivate new friendships and discuss the issues that were raised on the panel. 

img

Christine Monaghan

VP, Digital
Astral Brands

img

Anna Palmer

Co-Founder
XFactor Ventures

Table 1: 0-25 Million In Online Revenue
Host: Chris Hansen, Director, User Experience. TGIFridays

Table 2: 25-75 Million In Online Revenue
Host: Grace Ansley, Director, eCommerce, Halston

Table 3: 75-200 Million In Online Revenue
Host: Jessica Thompson, Senior Digital Acquisition Lead, Plow & Hearth

Table 4. 200-500 Million In Online Revenue
Host: Jim Edgett, Head of Integrated Marketing, Gamestop

Table 5: 500 Million (+) In Online Revenue
Host:  Anshuman Taneja, VP, Product & UX, American Eagle Outfitters
img

Anshuman Taneja

VP, Product & UX
American Eagle Outfitters

img

Grace Ansley

Director, eCommerce
Halston

img

Chris Hansen

Director, User Experience
TGI Friday's

img

Jim Edgett

Head of Integrated Marketing
Gamestop

img

Jessica Thompson

Director, Digital Acquisition
Plow & Hearth

5:45 pm - 5:45 pm End Of Main Conference Day Two