eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Main Day Three: Thursday, August 15, 2024 (Retailer Only)

Navigating The Shopping Experience of The Future

7:00 AM

7:45 am - 8:15 am Grab & Go Breakfast

8:00 AM

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Kristin Schoenstein

Senior Portfolio Director
eTail Boston 2024

8:20 am - 8:45 am Opening Remarks By The Chairperson

8:45 am - 9:05 am Keynote Fireside Chat: How To Cultivate A Company Culture That Embraces Disruption and Fosters Innovation

  • Fostering a culture where employees feel comfortable sharing ideas and concerns, Establishing clear channels for open communication 
  • Implementing a reward system that acknowledges and celebrates innovative thinking 
  • Investing in continuous learning and development programs to nurture a culture of curiosity and personal growth 
  • Encouraging executives and managers to actively participate in brainstorming sessions, pilot programs, and team collaborations 
  • Embracing a fail-fast mentality where employees feel empowered to test new ideas

9:00 AM

9:05 am - 9:30 am Keynote Panel Discussion: Perspectives From The C-Suite On The Retail Org of the Future

Alvaro De La Rocha - CMO, Bespoke Post Aman Advani - Co-Founder & CEO, Ministry of Supply

What’s next for retail? In this lively panel, hear how C-level executives are preparing for the future and discuss topics like AI, customer centricity, seamless shopping experiences, and much more. Walk away with ideas for: 

  • Building adaptability and resilience into their retail businesses to thrive in uncertain times 
  • Incorporating ethical practices, environmental considerations, and community engagement into your business strategy in the era of conscious consumerism 
  • Staying on top of changing consumer behaviors and preferences and continuously iterating 
  • Creating a seamless omnichannel experience  
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Alvaro De La Rocha

CMO
Bespoke Post

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Aman Advani

Co-Founder & CEO
Ministry of Supply

9:30 am - 9:50 am Vendor Keynote With A Client

9:50 am - 10:15 am KEYNOTE PANEL DISCUSSION: The Rise Of Retail Media: How Can You Benefit?

Retail media advertising spending is expected to reach $160 billion in the U.S. alone by 2027. Knowing this, how can you capitalize on this growing trend and truly reap the benefits? Panelists will review ideas for: 

  • Measuring the ROI and comparing brand impact vs other advertising methods 
  • Reviewing effective ads in retail media and the importance of advertising where your consumers are already spending their time 
  • Finding ways to get a comprehensive view of campaign results and customer experience across RMNs 
  • Exploring ways to optimize spend in an increasingly competitive space through careful management and planning

10:00 AM

10:15 am - 10:45 am Morning Networking and Refreshment Break

10:45 am - 11:05 am Keynote: Building A Hyper Growth Checklist: 5 Key Themes To Keep In Mind

Andrew Fried - SVP, Direct to Consumer, Mint Mobile


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Andrew Fried

SVP, Direct to Consumer
Mint Mobile

11:00 AM

11:05 am - 11:25 am Vendor Keynote With Client

11:25 am - 11:50 am Keynote Panel Discussion: Sustainability in Retail: Driving ESG Standards And Cost Savings

Charlie Rubin - Head of Growth, Thousand Fell Kailtin Parker - Chief Digital Officer, Pact

This year, we are seeing a renewed focus on sustainability not only from organizations but a keen interest from consumers in shopping more consciously. Explore the untapped potential of sustainability as a cost-saving strategy for retailers and brands. Panelists will delve into real-world examples and data-driven insights to demonstrate how a genuine commitment to sustainability not only benefits the planet but also proves to be a savvy financial investment, fostering a win-win scenario for both the environment and the bottom line. 

  • Looking at the importance of sustainability for the success of your business with an emphasis on future cost savings 
  • Becoming an effective change agent for the company’s sustainability agenda 
  • Approaching sustainability holistically and determining how it should fit in with other existing initiatives 
  • Incorporating environmental concerns into business practices  
  • Establishing, measuring and sustaining sustainability goals 
  • Making sustainability part of the brand experience and creating opportunities for the consumers to experience it 
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Charlie Rubin

Head of Growth
Thousand Fell

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Kailtin Parker

Chief Digital Officer
Pact

11:50 am - 12:10 pm Panel: Investor Insights: Setting Yourself Up for Private Equity Investment and 2024 Retail Trends and Observations

Lee McCabe - Operating Partner, AEA Investors
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Lee McCabe

Operating Partner
AEA Investors

12:00 PM

12:10 pm - 1:10 pm Networking Lunch

1:00 PM

1:10 pm - 1:25 pm Keynote: Elevating Retail Experiences: Delighting Your Customers With Peak Moments

Karen Robinovitz - Co-Founder, Sloomoo Institute

Delivering unforgettable peak moments for your retail customers is key to creating a lasting impression and fostering loyalty. By focusing on exceptional experiences at pivotal touchpoints, you can elevate your customers' interactions and create fans for life. Join Karen Rabinovitz, Co-Founder of Sloomoo Institute as she shares the secrets behind Sloomoo Institute, an interactive, immersive, slime-centered experience based on joy through sensory play. Karen will share ideas for: 

  • Defining what a peak moment means for her and providing fun and unique examples from Sloomoo 
  • Creating deep emotional connections with your customers through peak moments 
  • Ensuring your organization understands the value and how to measure success 
  • Determining peak-end moments whether it’s the peak of a shopping journey or the final moments of a transaction 
  • Pivoting when things do not go as planned 
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Karen Robinovitz

Co-Founder
Sloomoo Institute

1:25 pm - 2:00 pm Keynote Panel Discussion: Boring Websites Are Out, Immersive Retail Experiences Are In

From shoppable video to live stream shopping to AI virtual assistants, today’s websites are anything but cookie cutter. Hear how one group of retailers are turning traditional websites into interactive and engaging shopping experiences. Expect to walk away with inspiration for: 

  • Providing better virtual representations of products to increase purchase confidence and reduce returns 
  • Allowing customers to visualize how products will look and fit in their personal spaces through their personal devices 
  • Re-creating the ambiance of in-store shopping and fostering a sense of exploration and discovery for online shoppers 
  • Balancing performance with new features like video

2:00 PM

2:05 pm - 2:25 pm Keynote: Gearing Up For Holiday 2024: Tweaks To Make Now To Your Plan

Your holiday strategy is in place, but what are some final tweaks you can make to really boost your results this season? Join this panel to ensure your holiday plan is on track and you are 100% ready to go, knowing that holiday seems to start earlier every year. Review ideas for: 

  • Developing a clear holiday checklist prior to the “ber” months 
  • Understanding key trends for 2024 and how your plan should differ year on year 
  • Charting out the major shopping holidays and milestones and creating a specific plan for each one 
  • Setting clear holiday goals for your business and communicating it out to your teams

2:25 pm - 2:50 pm Panel Discussion: Rapid-Fire Hot Takes And Bold Predictions On The Future of Retail

Four retailers will give their hot takes on current trends and what they see coming down the pike for ecommerce in 2025 and beyond. Plus, close the show with some Q&A to get your final questions answered before your return to the office.

2:50 pm - 2:50 pm Conclusion of eTail Boston 2024, See You Next Year!