eTail East 2018

August 06 - 09, 2018

The Sheraton, Boston

1.888.482.6012

Main Day One - eCommerce & Omni-Channel Growth Strategies

As the first main day kicks off, get ready to be inspired by retailers who are leading the way in their sectors. Hear their tactics for growth, disruption and unified commerce and walk away with fresh ideas to supercharge your business.

 

7:25 am - 7:25 am Registration

7:25 am - 7:55 am Grab & Go Breakfast Inside The Solution Zone

7:55 am - 8:05 am Welcome Address & Opening Ice Breaker

Kristin Schoenstein - Executive Director eTail East
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Kristin Schoenstein

Executive Director
eTail East

8:05 am - 8:20 am Keynote Chairperson's Opening Remarks and Moderator

Alex Levin - SVP, Growth Handy
Executive Presenter, Handy
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Alex Levin

SVP, Growth
Handy

8:20 am - 8:40 am C-Level Chat: Growing Your Digital Business With A Focus On Fast, Fresh & Easy

PJ Oleksak - Chief Growth Officer FreshDirect
Hear how Fresh Direct has evolved over the years and how they are constantly working to create an easy experience for their customer at all points of the customer journey. Find out how they are using technology to meet their customers where they are and deliver an exceptional experience from homepage, to checkout to delivery.
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PJ Oleksak

Chief Growth Officer
FreshDirect

8:40 am - 9:00 am Fireside chat: Running a New Business Model & Being a Champion of Change

Elizabeth Woyke - Senior Business Editor MIT Technology Review Dan Smith - President Asics Digital
Dan Smith has been an executive at the intersection of consumers, commerce,
media and mobile technology for more than 10 years. In March of 2016 Dan
joined ASICS Corporation by way of acquisition of Runkeeper – a Boston-based
mobile fitness service and community with millions of members a cross 180
countries. Dan will talk about how to maintain a start up mentality within a giant
organization and how they have replatformed in order to manage the shift from a
manufacturer to a DTC model.

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Dan Smith

President
Asics Digital

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Elizabeth Woyke

Senior Business Editor
MIT Technology Review

9:00 am - 9:40 am Grand Opening Welcome Party In The Solution Zone!!

Head to the solutions zone for the eTail East welcome party!
With so many organizations undergoing digital transformations, how can you ensure that your efforts will be successful? Panelist will walk you through how they define digital transformation, how they gained buy-in and all of the requirements needed to get started.

Leave with ideas for:
  • Developing a clear framework for the transformation
  • Analyzing the end to end requirements needed
  • Getting buy in across the organization
  • Examining the impact the change will have on marketing, the supply chain and other areas

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Harsh Archarya

Head of Technology & Product
Dell.com

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Jim Edgett

Head of Integrated Marketing
Gamestop

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Barbara Garces

Chief Digital Officer
Citizen Watch Company

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Mario Ciabarra

CEO & Founder
Quantum Metric

10:10 am - 10:30 am Keynote Client Case Study Featuring Zeta Global

David Schey - SVP, Global Experience Zeta Global
Case study presentation led by David Schey, Zeta's Senior Vice President of Customer Experience. Zeta Global is a data-driven marketing technology company that helps leading brands acquire, retain and grow the value of customer relationships.
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David Schey

SVP, Global Experience
Zeta Global

10:30 am - 10:55 am Keynote: Running A New Business Model & Being A Champion Of Change

Jackson Jeyanayagam - CMO Boxed.com
Dan Smith has been an executive at the intersection of consumers, commerce, media and mobile technology for more than 10 years. In March of 2016 Dan joined ASICS Corporation by way of acquisition of Runkeeper – a Boston-based mobile fitness service and community with millions of members across 180 countries. Dan will talk about how to maintain a start up mentality within a giant organization and how they have replatformed in order to manage the shift from a manufacturer to a DTC model.
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Jackson Jeyanayagam

CMO
Boxed.com

10:55 am - 11:25 am Beignets & Bubbly In The Solution Zone

11:25 am - 11:45 am Keynote: The Sweet Side Of Retail

Rosie O’Neill - Co-Founder & Chief Creative Officer Sugarfina
As one of the early clicks-to-bricks pioneers, Sugarfina, a luxury candy boutique for grown-ups, now has more than 50 retail locations across North America. Hear more about how they apply their experience as an online retailer to their physical store strategy and the importance of creating sharable moments and engaging experiences that connect online and offline.
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Rosie O’Neill

Co-Founder & Chief Creative Officer
Sugarfina

11:45 am - 12:05 pm Keynote Client Case Study Featuring Bluecore


How can you go beyond omni-channel and think in terms of a single platform where everything lives? In this session learn how brands are approaching omni-channel and discuss ideas for:

  • Identifying what the ideal customer experience should look like at every touchpoint and then building around that
  • Rethinking your teams and internal structure to better support unified commerce
  • Determining who to get involved with the organization and when
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Kim Czopek

VP, Digital Marketing
Lilly Pulitzer

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Bridget O'Brien

CMO
Ethan Allen Global

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Skye Spear

VP of Partnerships
Signifyd

This is your chance to get a handle on the next big thing in retail and technology. Where are VC’s investing and why? Hear more about which trends they are bullish about and where they wish they had invested. Panelists will:

  • Discuss what they see as the next big trend in retail and technology
  • Explore the core factors they consider when investing in retail—from top line growth to retention
  • Examine why retail investing is less common and which retailers are getting the most VC attention in 2018 and why
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Richard Kestenbaum

Contributor
Forbes

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Scott Friend

Managing Director
Bain Capital

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Alexander Taussig

Partner
Lightspeed Ventures

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Anna Palmer

Co-Founder & CEO
XFactor Ventures

12:50 pm - 1:50 pm Meet And Greet Lunch & Networking For All Attendees

12:50 pm - 1:50 pm Invitation-Only Private Workshop & Luncheon Hosted by: Zen desk

12:50 pm - 1:50 pm Invitation-Only Private Workshop & Luncheon Hosted By: Clicktale

Track A: Marketplace And Growth Strategies

1:50 pm - 2:00 pm Chairperson's Opening Remarks

Track A: Marketplace And Growth Strategies

2:00 pm - 2:25 pm Retailer Chat: Wash, Rinse, Repeat: Driving Demand Through AMS (Amazon Marketing Services)
Tim Zawislack - Senior Director, Head of eCommerce & Digital Marketing Delta Galil Industries
When it comes to selling on Amazon, brands are often faced with the challenge of determining what to sell without the guidance they would receive from a traditional buyer. Once you determine your product mix, how should advertise it through AMS?

In this discussion, find out:
  • Navigating AMS (tips and tricks)
  • Determining what will resonate from an advertising standpoint with your target buyer
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Tim Zawislack

Senior Director, Head of eCommerce & Digital Marketing
Delta Galil Industries

Track A: Marketplace And Growth Strategies

2:25 pm - 2:45 pm Human Driver Personalization Doesn't Scale
Courtney Shaffer Lovold - Global Account Executive Emarsys
The promise of marketing has always been to deliver personalization at scale.  Marketers today live in a world with exploding channels, increasing quantities of data, and too many choices.  Human driven personalization does not scale. Learn how Emarsys helps our clients leverage data science, machine learning, and artificial intelligence to scale truly personal interactions.
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Courtney Shaffer Lovold

Global Account Executive
Emarsys

Many retailers are jumping on the marketplace bandwagon, but how can you ensure that you will be successful when selling on Amazon and others? Panelists will discuss their ideas around:

  • Examining whether your product lend itself to being sold on Amazon
  • Assessing whether you should you be a P1 or p3 provider
  • Developing your strategy for engaging on Amazon
  • Determining what percentage of your inventory to list
  • Handling international selling on Amazon
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Cory Church

Head of Online Customer Marketing
Logitech

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Ethelbert Williams

Head of eCommerce
The Boston Beer Company

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Stasha Johnston

VP, Digital Marketing & eCommerce Sales
Monin Inc.

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Jonathan Stephens

General Manager
Audio Advice

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Noah Gross

CEO
Refund Sniper

Track B: Omni-Channel Execution

1:50 pm - 2:00 pm Chairperson's Opening Remarks
Executive Presenter, Logicbroker

Track B: Omni-Channel Execution

2:00 pm - 2:25 pm Case Study: Leveraging Physical & Digital Assets; Improving Customer Experience through BOPIS
Rob Mills - SVP, Chief Information and Strategy Officer Tractor Supply
Tractor Supply’s BOPIS program drives nearly half of the company’s online sales. BOPIS allows the opportunity for Tractor Supply to further support its rural lifestyle customers and to sell additional products when they come to pick up in-store, resulting in a sizable increase in the original online sale.  

BOPIS can be a tremendous sales driver and cost effective way to grow your online business. Tractor Supply’s SVP, Chief Information and Strategy Officer, Rob Mills, will discuss: 

•Setting up your site for BOPIS so that the option is crystal clear to your customers 
•Streamlining OMS for orders placed online to the store to be picked and packed 
•Ensuring that your stores are equipped from a staff and space perspective to handle online orders 
•Managing customer expectations by messaging the customer about their order status 
•Examining Curbside pick-up and other customer experience considerations 
•Determining if you should provide customer incentives for in-store pick up 
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Rob Mills

SVP, Chief Information and Strategy Officer
Tractor Supply

Track B: Omni-Channel Execution

2:25 pm - 2:45 pm Client Case Study Hosted By Iterable
Justin Feinberg - Product Strategist Iterable Paul Pender - eCommerce Marketing Manager Asics
Executive Presenter, Iterable
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Justin Feinberg

Product Strategist
Iterable

Paul Pender

eCommerce Marketing Manager
Asics

As retailers work towards becoming truly omni-channel, it’s critical to make sure your teams are operating in a way that supports your efforts. This diverse group of retailers will walk you through how they are:

  • Reorganizing your teams to better handle new omni-channel tools and technologies 
  • Breaking down existing digital channel siloes to improve efficiency 
  • Developing interdisciplinary teams to ensure the job gets done 
  • Communicating amongst and across teams using social networks and other tools 
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Bogdan Constantin

CMO
Generation Tux/Menguin

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Lo Li

VP, Information Technology
Spanx

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Anshuman Taneja

VP, Product & UX
American Eagle Outfitters

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John Woodman

Director, eCommerce
Reebok

Track C: Customer Acquisition And Optimization

1:50 pm - 2:00 pm Chairperson's Opening Remarks

Track C: Customer Acquisition And Optimization

2:00 pm - 2:25 pm Case Study: Can I Just Be Real With You?
Scot Tatelman - Co-Founder, Owner STATE Bags
"I can't do this." "What am I doing?" and "Is this really me?" were thoughts and questions STATE Bags Co-Founder & GiveBackGuy, Scot Tatelman battled... for a long time. This talk explains how the self-doubt and expectations we place on ourselves can distract from one's authenticity, and how 'just being real' can lead to incredible things - for yourself, and the world. 

Learning objectives: 
•Teaching the values and benefits of authenticity and humility - to just be real, no BS, hidden agendas or ulterior motives.
•How living more authentically and with humility often means finding the path that's right for you, not trying to re-tread someone else's. Living with true authenticity is hard - really hard - but this talk will lay out ways to start.
•How living more authentically could carry into your business practices, strategies and culture while helping to support those that need help. 

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Scot Tatelman

Co-Founder, Owner
STATE Bags

Track C: Customer Acquisition And Optimization

2:25 pm - 2:45 pm Building An Amazon-Resistant Digital Experience
Nate Barad - Senior Director, Product Marketing BloomReach Jeff Romero - Digital Marketing + SEO Manager YDesign Group
Executive Presenter, BloomReach
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Nate Barad

Senior Director, Product Marketing
BloomReach

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Jeff Romero

Digital Marketing + SEO Manager
YDesign Group

How can you meet and exceed your website conversion goals? Panelist will share their lessons learned and share ideas for:

  • Constructing a conversion optimization plan 
  • Looking at tactical ways to increase optimization 
  • Increasing conversion on your product pages 
  • Looking at inbound landing pages 
  • Rethinking your shopping cart and checkout 

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Saloni Goyal

Senior Product Manager, Mobile
1-800-Flowers

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Robert Elzner

Director, Online Marketing And Ecommerce
Dell, Inc.

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Austin McCraw

Senior Director of Research Partnerships
MECLABS Institute

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Roland Gossage

CEO
Groupby

Track D: C-Suite Retreat (Invitation Only / Retailer Only)

1:50 pm - 2:25 pm Retailer Only Panel Discussion: The State Of The Retail Industry
Carina Ertl - Global CMO ETON Shirts Barbara Garces - Chief Digital Officer Citizen Watch Company
Validate your ideas. Inspire others. Discover partnering opportunities. Hear from your fellow executives in a panel discussion. Get the opportunity to exercise your minds, build a brain-trust, and leverage those who truly have their pulse on tomorrow’s technology. Together, discuss retail’s current environment, and where you think areas of growth (or decline!)

Panelist-hosted roundtable discussions to follow.
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Carina Ertl

Global CMO
ETON Shirts

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Barbara Garces

Chief Digital Officer
Citizen Watch Company

3:15 pm - 4:05 pm Happy Hour Networking Break In The Exhibit Hall

After a busy morning of learning, head to the exhibit hall to meet new people, check out the latest in retail technology and enjoy treats and cocktails.

Track A: Marketplace And Growth Strategies

4:05 pm - 4:35 pm Case Study Remix: Digital Innovation To Deliver An Omni-Channel Experience
Sam Norpel - GM, Digital Commerce Vitamin Shoppe
With Amazon easily winning when it comes to convenience and often times, price, how can you set yourself apart? The answer may be in how you brand yourself and the ways your use your brand to drive engagement. Discuss:

  • Developing a brand story that connects with your audience
  • Playing up your key brand differentiators
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Sam Norpel

GM, Digital Commerce
Vitamin Shoppe

Track A: Marketplace And Growth Strategies

4:35 pm - 4:45 pm Innovation Spotlight
Dustin Deno - SVP, Sales Maropost
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Dustin Deno

SVP, Sales
Maropost

The big elephant in the room seems to always be Amazon. Knowing that they are the world's largest online retailer, what can you learn from them?
Panelist will discuss
  • Applying some of their best practices to your own business
  • What should you ignore and why
  • Lesson learned from watching how Amazon approaches ecommerce
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Ajay Kapoor

VP, Digital Transformation & Strategy
SharkNinja

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Howard Blumenthal

VP, eCommerce
Brookstone

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Gary McEldowney

Marketplace Channel Manager
Aidance Skincare & Topical Solutions. LLC

Track B: Omni-Channel Execution

4:05 pm - 4:35 pm Case Study Remix: Re-purposing Retail: New Store Concepts That Are Driving Online and Offline Sales
Eric Allen - Director, Brand Development Lovesac Benjamin Tilton - Director Of Product & Project Management for Stores Williams-Sonoma Tara Foley - CEO Follain
Retailers are inundated with new technology and a constant pressure to reinvent the retail environment. Chasing the next bright and shiny object can often lead to wasted dollars and a friction-filled customer experience. In this revealing session, find out how retailers are wading through the technology, design and experiential options to determine the concepts that work for their brand and their customer.
Learn:
  • Testing the viability of a new feature with your customer base quickly
  • Getting buy-in and funding for R&D and innovation
  • Scaling up or down to fit your current needs
  • Using customer feedback to inform design and technology decisions
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Eric Allen

Director, Brand Development
Lovesac

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Benjamin Tilton

Director Of Product & Project Management for Stores
Williams-Sonoma

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Tara Foley

CEO
Follain

Track B: Omni-Channel Execution

4:35 pm - 4:45 pm Innovation Spotlight Presented By Infinite Convergence Solutions, Inc.
Anurag Lal - CEO Infinite Convergence Solutions, Inc
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Anurag Lal

CEO
Infinite Convergence Solutions, Inc

  • Determining the back end technology needed to integrate online and offline
  • Rethinking the role of the store channel for marketing
  • Using mobile to better connect bricks and online
  • Fostering collaboration across the organization
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Jay Webster

SVP, Product & Engineering
Valassis Digital

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Edward Bourelly

Head of Retail Marketing, Director of Marketing
New Era Cap Company

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Scott Drayer

Vice President, Marketing
Paul Fredrick Menstyle

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Tony Drockton

CEO
Hammitt Bags

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Paula Hunter

Executive Director
NFC Forum

Track C: Customer Acquisition And Optimization

4:05 pm - 4:35 pm Case Study Remix: Designing An Influencer Strategy That Ties Back To Your Brand Promise
Jen Wilder - Group VP, Marketing, eCommerce & Events, Beauty Systems Group Sally Beauty Holdings
Ever had a haircut or highlights? Chances are your  hair stylist or barber knows us. Learn how we converted transactional customer moments into an EPIC brand experience. One Brand Ambassador grew to a team of dozens of influencers helping us deliver what our tribe of customers want.*Hint* it’s more that great products. We’ll share our 4 pillars and how we tapped our professional customer community to create a movement. 
 
Attendees will discuss:
  • Risk/rewards for truly authentic influencers
  • How we bring EPIC to life through every digital channel
  • Driving innovation based on the customer, not the trends 
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Jen Wilder

Group VP, Marketing, eCommerce & Events, Beauty Systems Group
Sally Beauty Holdings

Track C: Customer Acquisition And Optimization

4:35 pm - 4:45 pm Innovation Spotlight Presented By LS Direct Marketing
Brian DeLaite - VP Sales & Business Development LS Direct Marketing
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Brian DeLaite

VP Sales & Business Development
LS Direct Marketing

Track C: Customer Acquisition And Optimization

4:45 pm - 5:15 pm Case Study Remix: Align The Core: How A Day In July Turned Vendors Into Partners And Started A Digital Transformation
Johnny Russo - AVP, Digital Marketing and eCommerce Mark's
A winning strategy requires getting all parties aligned around the same goal. In this session, hear how Canada’s leading casual apparel, footwear, and workwear retailer, Mark’s, brought all of its digital vendors into their strategic planning process, which ignited a change from a traditional retailer to one that is ready for a Digital Transformation.

In this session, you will learn:
  • How the outputs from this core partner meeting added a layer of accountability for all (which was lacking prior)
  • How this new, aligned strategy permeated throughout the rest of the organization
  • How to gain senior executive buy-in for digital disruption
  • How to use data to tell, then sell your story
  • How to ignite change by leveraging education and training
  • How to drive cultural growth and change
  • How to use an agile approach to future-proof your business
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Johnny Russo

AVP, Digital Marketing and eCommerce
Mark's

Track D: C-Suite Retreat (Invitation Only / Retailer Only)

4:05 pm - 5:15 pm Retailer-Only Roundtable: How to Win On Amazon. The Most Valuable Session Of Your Conference or Drinks on Me
James Thompson - Director, Digital Accounts Reef
Our retailer-only roundtable session starts now! Join James for an interactive group discussion.
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James Thompson

Director, Digital Accounts
Reef

5:15 pm - 5:15 pm Conclusion Of Main Day One

5:15 pm - 7:10 pm House Of Blues Reception

Get ready for a night of delicious food, brews and blues at Boston's iconic House of Blues