eTail East 2018

August 06 - 09, 2018

The Sheraton, Boston


Main Day Three - Retail Disruption And The Future Of eCommerce

Discover what’s next in retail eCommerce. This day brings you renowned disrupters and innovators pushing the boundaries of digital.


7:40 am - 8:10 am Registration & Networking Breakfast

8:10 am - 8:25 am Chairperson's Opening Remarks

8:25 am - 8:45 am Fireside Chat: Disrupting a Multi Billion Dollar Industry

Susan Tynan, Founder & CEO,Framebridge
Susan Tynan, The Founder and CEO of Framebridge will talk about how she’s made custom framing mainstream by disrupting the entire framing industry and making a once costly and cumbersome experience a simple and affordable one. Hear more about their model, their successes, how they have scaled the business and their plans for the future.

Susan Tynan

Founder & CEO

8:45 am - 9:10 am Keynote: Radical Retail – Keeping Customers With A Little Help From Your Friends

Michael Tamblyn, CEO,Rakuten Kobo Inc.
Rakuten Kobo has an unusual success strategy. It is a global leader that thrives not by taking away from traditional retail but rather acting as an equalizer – it wins by working in partnership with book retailers around the world to sell eBooks and audiobooks. In doing so, it helps those retailers successfully fight for both sales and customer ownership against competitors sometimes seen as unstoppable. 
Why go up against global digital ecosystem players like Amazon, Apple and Google? In 2009, Canada’s largest book retailer, Indigo, realized that eBooks were a competitive threat. Not just because they represented digital disruption of their print book business, but because they were the thin edge of a wedge for customer ownership: A customer who started buying eBooks from a competitor would start buying print books, and soon everything else. 
Kobo was founded on the realization that every book retailer around the world would face the same challenge in the fight for customers, or lose to a global player. And Kobo offered local players the benefits of global scale without the massive investments required to go head-to-head on their own. 
Michael Tamblyn, CEO of Rakuten Kobo, talks about how Kobo has developed global scale through retail partnerships and in doing so has created not just one of the world’s largest eBook retailers, but also one of the largest coalitions of bricks-and-mortar retailers, each successfully competitive in their own market and benefiting from a digital content ecosystem that improves on a daily basis. Along the way, he asks the question of whether a model that has started in the book sector has wider application, with national players using strategic partnerships to achieve world-class competitiveness.

Michael Tamblyn

Rakuten Kobo Inc.

9:10 am - 9:40 am Keynote Panel Discussion Remix: Staying Flexible And Agile In Retail—How To Manage Disruption And Uncertainty

Kenneth Natori, President,Natori Chris Connors, SVP, Technology & Transformation,Vistaprint Christine Monaghan, VP, Digital,Astral Brands
With stores closing and disruptors entering the scene daily, retailers must perpetually stay on their toes. Adaptable brands are thriving. Why? Panelists will discuss what thriving brands have in common. They will talk about what made them realize they needed to be more agile and the internal challenges they faced with change management. Learn about the processes they had to implement to make this shift and lessons learned along the journey.

Kenneth Natori



Chris Connors

SVP, Technology & Transformation


Christine Monaghan

VP, Digital
Astral Brands

9:40 am - 10:10 am Coffee & Refreshment Break

10:10 am - 10:40 am Lightning Round: Top 3 Future Trends In eCommerce For 2019

Each panelist talks about the 3 issues such as AI, AR, Voice – enabled Commerce, IoT

10:40 am - 11:05 am Keynote: The Future Of Voice Assisted Devices And Marketing

·         Positioning your brand to take advantage of the voice assisted devices boom
·         Assessing what  the user experience for voice  should look like
·         Weighing in on what marketing and advertising on these devices could look like
·         Discussing the potential for increased personalization
·         Examining your content strategy for voice

11:05 am - 11:35 am Keynote Panel Discussion Revolution: The New Kids On The Block: Examining The Journey of Retail Start Ups

Mitchell Murphy, Head of Design & Founding Member,Leesa Sleep Dave Spector, Co-Founder/Co-CEO ,ThirdLove
  • Taking a technology first approach to growth 
  • Examining the impact that digitally native brands are having on overall in-store trends 
  • Making the move from pure play ecommerce to bricks 
  • Translating a digital experience into the offline realm 
  • Differentiating with unique customer experiences 

Mitchell Murphy

Head of Design & Founding Member
Leesa Sleep


Dave Spector


11:35 am - 12:00 pm Keynote Presentation

Jennie Baik, Co-Founder and CEO,Orchard Mile


Jennie Baik

Co-Founder and CEO
Orchard Mile

12:00 pm - 1:00 pm Lunch & Networking For All Attendees

2:00 pm - 2:30 pm Panel Discussion: Repurposing Retail: New Store Concepts That Are Driving Online and Offline Sales

1:30 pm - 1:40 pm Innovation Spotlight

1:40 pm - 2:10 pm Keynote Case Study Remix: Only The Strong Survive - Adapting To An Ever-Changing Retail Environment

Barbara Karpf, President,Decorators Best

Barbara Karpf

Decorators Best

2:10 pm - 2:35 pm Closing Retail Case Study: Adding Science To Merchandising Using AI

2:35 pm - 2:35 pm Conclusion Of eTail East 2018, See You Next Year!