eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston

1.888.482.6012

Amit Shah

CMO
1-800-Flowers.com
As the Chief Marketing Officer for 1-800-FLOWERS.COM, Amit’s responsibilities include management of the Company’s marketing as well as leading the strategic direction and tactical growth of mobile and social commerce. He also leads the innovation group for the company across the portfolio of floral and gourmet food brands. Amit also manages Company relationships with key online, mobile and social partners. Amit’s innovative work in digital marketing and mobile commerce has been quoted widely in publications like the New York Times and Ad Week. Under his guidance, 1-800-Flowers.com continues to be a leader across the spectrum of online, mobile and social experiences and has been recognized with numerous industry awards.


Main Day Two: Digital & eCommerce Transformation Strategies – August 16

11:55 AM Keynote Panel Discussion: Footprinting Retail Experiences Of The Future

The store environment is undergoing a rapid transformation as consumer shopping preferences continue to evolve. This diverse group will talk through new opportunities for merging digital and in-store and how technology is truly bridging the gap between bricks and clicks. Discuss:

•New store formats and concepts like pop-ups
•Opportunities for pure plays in the offline space
•The importance of customer engagement over transactions in the store environment
Why fraud management is key in creating an amazing customer experience and helping your grow your business globally
•Changes in customer shopping behavior and its impact on store design and KPIs

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