eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston


Bob Land

VP, Customer Engagement
Dorel Juvenile
Bob is the Vice President of Consumer Engagement for Dorel Juvenile, a division of Dorel Industries (TSE: DII.B) a $2.7B global conglomerate of consumer brands such as Cannondale, Schwinn, Safety1st, Maxi-Cosi and 20+ others operating in 25 countries worldwide. He has held Vice President positions heading up eCommerce, digital, D2C, call center, omnichannel, digital advertising, digital marketing and corporate strategy at both Fortune 500 companies and internet start-ups across his 23+ year career. Recently, at Chitika, a Mobile advertising, Real-Time Bidding and CPC Network, he was Head of Network. At FreeCause, one of the leading technology developers of Loyalty software for the airline, retail and social media sectors, he participated in the acquisition by Rakuten, a $14B media company in Japan and experienced life as a senior manager at a Japanese-run global business. He specializes in ecommerce and digital transformations. He has been associated with companies like Amazon, Walmart, Google, ebay, Home Depot, Staples, Sony and Priceline. He has served as the Chief Marketing Officer of in the music industry, a Director at Cambridge Interactive in the gaming space in Europe and managed national retail accounts at ValueClick's highly successful Commission Junction division. He has a B.S. in Management from Rensselaer Polytechnic Institute (RPI) and is currently enrolled in the MBA program at Bentley University.

Main Day Two: Digital & eCommerce Transformation Strategies – August 16

5:20 PM Retailer-Only Chats And Cocktails (Pick A Table And Grab A Drink)

Relax with a cocktail at the end of the day, and chat with others who share your pain points. You’ll meet other retailers who can give you tons of advice and technology recommendations

Table 1: Are Data-Driven Decisions Really Possible In A Human Organization?
Host: Kylie Beals, Senior Director, Digital Marketing & CRM, Clark’s

Table 2: Hold Your Friends Close…And Amazon Closer
Host: Bob Land, VP, Customer Engagement, Dorel Juvenile

Table 3: Moving From Marketing Analytics To Data Science As A Marketer
Host: Chip Reno, Senior Advanced Analytics Manager, T-Mobile

Table 4: Optimizing Social Advertising With AI
Host: Heidi Maund, Director of eCommerce, Natori

Table 5: Leveraging Customer LTV To inform Marketing Strategies 
Host: Ilona Sobkowiak, Sr. Director, Web Analytics, Vistaprint
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