eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston


Bob Sherwin

Senior Director Of Marketing
Wayfair, Inc.
Bob Sherwin (VP Direct Marketing) joined Wayfair in 2013 to run Wayfair's Acquisition Marketing programs, and now leads Wayfair's B2C and B2B direct marketing efforts in North America. Prior to Wayfair, Bob was an Engagement Manager at McKinsey & Co, a strategy consultancy, where he advised a number of clients at Fortune 100 companies. He began his career at IBM's Business Consultant Services, where he worked with Federal agencies to improve data infrastructure and operational efficiency by leveraging big data analytics. Bob holds a B.B.A in Finance and Economics from The College of William and Mary, an M.E.M from Northwestern's McCormick School of Engineering, and an M.B.A. from Northwestern's Kellogg School of Management. Bob is a proud husband and father of two.

Main Day Two: Digital & eCommerce Transformation Strategies – August 16

3:00 PM Panel Discussion: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

Today’s connected customers are seeking more meaningful and deeper relationships with retailers. How can you provide experiences across all touch points that will foster brand love and turn your customers into true advocates?
Hear how to:

Recognize loyalty through UGC
Build loyalty and keep it
Develop advocacy with your customers
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