August 10 - 13, 2020
The Sheraton, Boston
My eTail Story by Dominique Essig:
“I came away from the experience with a whole bunch of questions about my eCommerce operation.”
VP of Product Management and Customer Experience
Dominque’s eTail Story At a Glance
First Year Attended: 2015
How She’s Participated: Attendee & Speaker
eTail Highlights: : At eTail, Dominique was surrounded by people in similar roles, but with different perspectives that helped open her mind to the varied possibilities of collaboration within her own company.
"It was my first year, but won't be my last."
I first attended eTail just this summer in Boston at eTail East 2015 when I was invited as a panel of speakers. But I wasn’t alone, several of my co-workers at Gilt (who I was with at the time) were also attending – So it was great to be able to swap notes with them afterwards.
"The facilitated networking at eTail is very unique. The connections I made are now becoming friendships."
I was bowled over by the conversations I was able to have with other retailers and the overall on-site experience. Why? Because at eTail, I was surrounded by peers that were in similar situations but each had a unique perspective to share, which I found fascinating. So much so that I was compelled to reach out to one of the speakers I met, Sharon Klapka at Adore Me, to discuss ideas. This connection has grown to a friendship that includes regular meet-ups to bounce ideas and discuss strategies.
"I won the gameshow panel!"
One of my most memorable experiences was being involved in the Gameshow Panel, where participants were asked questions related to eCommerce strategies in a gameshow format. I actually won the rapid fire round of questions! But more than that, I came away from the experience with a whole bunch of questions about the eCommerce operations at Gilt. It helped me open my eyes to the different possibilities of collaboration with other co-workers which was huge.
"It’s been a hectic 2015...but there's more to come in 2016."
Since eTail East I moved to a new exciting role at Bonobos, with its own set of new challenges. But amongst all this chaos, I am really looking forward to eTail West 2016 – I know the content will be phenomenal, conversations will be impactful, and that I’ll have a new set of ideas that will impact my role here at Bonobos.