eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston


Jessica Jacobs

Director, Marketing
Wayfair Inc.

Jess is a Director of Marketing for Wayfair, responsible for Display, Social, Content and App marketing. Her team’s goal is to find new customers and introduce them to the brand for the first time and engage Wayfair’s existing customer base to drive incremental sales. Jess came to Wayfair from NYC where she ran the West Coast set of accounts for an online advertising and data products start-up. Prior to that, she was a manager in the Tech, Media and Telecom practice at McKinsey & Company.

Main Day One: eCommerce and Omni-Channel Growth Tactics – August 15

4:50 PM Panel Discussion Remix: Working Through The Challenges With Social Advertising: Getting True Engagement And Returns

How can you get social advertising right so you are staying true to your brand and not turning off the customer with something that seems irrelevant or salesy? Join in on a conversation around:

How to take advantage of UGC and get customers to post content on your platforms
The impact of social advertising on the customer—are they burned out on it?
Develop social content that is meaningful and interesting to the customer
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