eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston


John Calvert

Director, Digital Legal Compliance and Program Management
Albertson Companies
After 10 years at Safeway and Albertsons which represents 13 Retail Divisions and eCommerce with approx. $60b in revenue, John has led Digital Product Management developing award winning accessible apps for Grocery Delivery (Hub Silver Award in Marketing Excellence) and recognized for success in Inclusive design as 2017 eTail Innovator of the Year for Safeway eCommerce. John is currently working to lead corporate adoption of best practices in Inclusive Design and thought.

Main Day Two: Digital & eCommerce Transformation Strategies – August 16

2:05 PM Case Study Remix: Digital Accessibility - Overview And How To Turn A Potential Negative Into A Positive

Digital Accessibility is becoming more and more relevant to anyone with a digital presence. Legal action is seemingly exploding in this area. What is the current state of Accessibility requirements? Does it really have to be a negative impact to your organization? Hear the latest views from John Calvert of Albertsons and David O'Neill of American Foundation for the Blind as they discuss:

Current state of the accessibility environment.
Where do I start?
What is in it for me?
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