eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston


Kate Kegan

VP, Sales and Marketing

As Vice President of Sales and Marketing, Kate is tasked with the mission to “build and execute a plan to maximize the value of the SCOUT brand.” Kate joined the team in 2012 to focus on the wholesale business that has since tripled in sales. As the company has grown, Kate’s role has expanded to encompass wholesale and retail sales plus marketing, managing 50% of the SCOUT staff. She is involved in all aspects of the business and her varying projects include forecasting sales and budgeting, creating marketing content, working with key accounts on merchandising strategy, planning internal staff engagements and coordinating lifestyle shoots. Under the guidance of cofounders Ben and Deb Johns, Kate has led the SCOUT brand to become a vibrant, forward-thinking business.

As a young entrepreneur, 29 year old Kate comes with 10 years of experience in the small business world. At 20, she started her own vintage clothing website while in school. Recognizing the need to learn in other small business environments she moved from retail into wholesale. She previously worked as Director of Wholesale for MIJA Jewelry before transitioning to SCOUT.

Main Day Two: Digital & eCommerce Transformation Strategies – August 16

4:50 PM Case Study: Understanding Your Brand Through Your Customers' Eyes

Elizabeth Bailey and Kate Kegan of SCOUT will walk you through the process that they went through to create their brand positioning statement, brand voice and buyer personas. Discuss:

How the process of reimagining your brand works from start to finish
How to use this information for every retail channel from website redesign to SEO to email to social
Lessons learned when developing new brand positioning and the impact it has on top line sales
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