eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston


Kylie Beals

Director of Performance Marketing, eCommerce
Kylie Beals is a Senior Marketing Director of Digital and CRM for Clarks, a 192-year old global brand that manufactures stylish shoes that are a pleasure to wear. In her role, Kylie oversees consumer relationship management and direct response acquisition and retention marketing channels for, including PPC, email, affiliate, remarketing and display. Prior to joining Clarks, Kylie held account roles at digital agencies such as Commission Junction and iProspect. She drove success for a slew of advertisers from the very large to the small across myriad verticals, but fell head over heels for retail. Today, Kylie considers herself lucky to be able to not just stand behind her product, but stand (comfortably) in her product at Clarks.

Main Day Two: Digital & eCommerce Transformation Strategies – August 16

5:20 PM Retailer-Only Chats And Cocktails (Pick A Table And Grab A Drink)

Relax with a cocktail at the end of the day, and chat with others who share your pain points. You’ll meet other retailers who can give you tons of advice and technology recommendations

Table 1: Are Data-Driven Decisions Really Possible In A Human Organization?
Host: Kylie Beals, Senior Director, Digital Marketing & CRM, Clark’s

Table 2: Hold Your Friends Close…And Amazon Closer
Host: Bob Land, VP, Customer Engagement, Dorel Juvenile

Table 3: Moving From Marketing Analytics To Data Science As A Marketer
Host: Chip Reno, Senior Advanced Analytics Manager, T-Mobile

Table 4: Optimizing Social Advertising With AI
Host: Heidi Maund, Director of eCommerce, Natori

Table 5: Leveraging Customer LTV To inform Marketing Strategies 
Host: Ilona Sobkowiak, Sr. Director, Web Analytics, Vistaprint
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