eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston

1.888.482.6012

Main Day One: eCommerce and Omni-Channel Growth Tactics – August 15

Get fresh ideas to really drive innovation in your business, online and across channels. Our speakers tackle strategy, growth, disruption and more - how they are revolutionizing retail. Build a long-term vision that is grounded in examples of success from your peers.

07:15 AM - 07:40 AM Registration And Networking Breakfast Inside The Solution Zone

07:40 AM - 07:50 AM Welcome Address & Opening Ice Breaker

Kristin Schoenstein, Executive Director, eTail East


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Kristin Schoenstein

Executive Director
eTail East

07:50 AM - 08:05 AM Keynote Chairperson’s Opening Remarks

Mukund Ramachandran, VP, Marketing, DYNAMIC YIELD


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Mukund Ramachandran

VP, Marketing
DYNAMIC YIELD

08:05 AM - 08:25 AM Fireside Chat: Getting Buy-In For Innovation And Technology Investments

Emery Skolfield, VP, Marketing, Foot Locker


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Emery Skolfield

VP, Marketing
Foot Locker

8:25 AM - 8:50 AM Creating Personalized Customer Experiences With Real Time Digital Advertising

Jaysen Gillespie, VP, Analytics, Insights and Data Science, Criteo
Executive Presenter, Criteo
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Jaysen Gillespie

VP, Analytics, Insights and Data Science
Criteo
Technology like VR, AR, maching learning and AI have never been more accessible. Consumer adoption is on the rise and if brands don’t start to think about the potential applications of these tools for their business, they could easily miss the boat and fall behind their competition. Panelists will discuss:

The future tech innovations that present the greatest opportunities for retail
How these technologies are growing and what is in the pipeline for the future in terms of advances in this area
Consumer and retailer adoption levels
What will the future of virtual reality be? What about augmented reality?
Do you see the interconnected homes and/or more devices being connected to the internet change the way your brand markets itself and its products/services?
Will these technologies be worthwhile long-term as a sales driver?

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Ryan Scott

VP, Digital Operations & Innovation
Keurig Green Mountain, Inc.
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Michael Wystrach

Founder & CEO
Freshly
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Cory Munchbach

SVP, Strategy
BlueConic
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Mitch Murphy

Co-Founder & Head of Design
Leesa

09:20 AM - 09:45 AM Fireside Chat: The Intersection of Social And Shopping: The Poshmark Story

Fitz Tepper, Writer, TechCrunch Manish Chandra, Founder and CEO, Poshmark


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Manish Chandra

Founder and CEO
Poshmark
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Fitz Tepper

Writer
TechCrunch

09:45 AM - 10:45 AM Morning Refreshment Break in the Exhibit Hall



10:45 AM - 11:10 AM Fireside Chat: A Customer First Approach: Balancing Short and Long Term Without Sacrificing the Bottom Line

Bruce Rogers, Chief Insights Officer, Forbes Nick Fairbairn , SVP, Marketing, Le Tote
In this Fireside chat hosted by Bruce Rogers, Chief Insight Officer at Forbes, hear more about Nick’s experiences at three major brands (Pro Flowers, Dollar Shave Club and Le Tote) and how it has shaped his approach to marketing. Find out how to get beyond just paying lip service to customer-first marketing while still driving long term ROI. Discuss how to manage expectations of your key stakeholders and how to be comfortable leaving growth on the table to focus on the best possible customer experience.

Interviewer: Bruce Rogers, Chief Insight Officer, Forbes

Interviewee: Nick Fairbairn, SVP, Marketing, Le Tote


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Nick Fairbairn

SVP, Marketing
Le Tote
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Bruce Rogers

Chief Insights Officer
Forbes


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Jared Blank

SVP of Data Insights & Analysis
Bluecore
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Lauren Steinberg

Sr. Director, Digital Marketing
Loblaw Digital - Joe Fresh

11:35 AM - 12:05 PM Keynote C-Level Panel Discussion: Bringing Innovation Into The Retail Experience To Drive Growth

Lydia Gilbert, Co-Founder, Dia&Co. Carrie Bienkowski, CMO, Peapod Brent Cryder, CTO, Dillard's
Brands have to be more flexible and innovative than ever before to keep up with changing consume demands and rapid advances in technology. How can you create an environment that encourages your organization to think outside the box, iterate quickly, make mistakes and continue to push customer experience forward. Panelists will review:

Key growth initiatives for the next 12-18 months and the role of innovation in those plans
How they are defining innovation within their organizations
How to balance innovation initiatives with core business drivers
Internal challenges to navigate in order to push innovation forward
What is working to drive growth and what hasn’t and why
How to truly put innovation into practical terms


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Lydia Gilbert

Co-Founder
Dia&Co.
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Carrie Bienkowski

CMO
Peapod
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Brent Cryder

CTO
Dillard's
The VC panel is back at eTail to bring you the latest in retail and ecommerce technology investment trends. This is your chance to get a handle on what is capturing the interest of investors now and in the year ahead. Panelists from 4 major firms will discuss:

Where are VC’s investing and why? What are their learnings?
Which trends are they excited about going forward and where they wish they had invested
Explore the core factors they consider when investing in retail from top line growth to retention


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Nicole Quinn

Managing Partner
Lightspeed Venture Partners
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Natalie Hwang

Managing Director
Simon Ventures
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Matthew Townsend

Reporter
Bloomberg News

Meet & Greet Lunch

12:30 PM - 1:30 PM Lunch & Networking for All Attendees

Invitation-Only Event

12:30 PM - 1:30 PM Private Workshop & Luncheon Hosted By Elite SEM



Invitation-Only Event

12:30 PM - 1:30 PM Private Workshop & Luncheon Hosted By SAP Hybris

1:30 Event Tracks and Retailer-Only Connections

Join Us In the Social Lounge For Retailer-Only Meet-Ups: Get Free Advice You Can’t Get Anywhere Else

1:30 PM - 2:40 PM Tackling Social As A Retailer

Hillary Settle, VP, eCommerce Marketing, Brayola
Join Us In the Social Lounge For Retailer-Only Meet-Ups: Get Free Advice You Can’t Get Anywhere Else

Topic: Tackling Social As A Retailer

Host: Hillary Settle, VP, eCommerce Marketing, Brayola

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Hillary Settle

VP, eCommerce Marketing
Brayola

TRACK A: Acquisition / Conversion Optimization

1:30 PM - 1:45 PM Chairperson’s Opening Remarks & Track Moderator

Daniel Druker, CMO, Instart Logic
Executive Presenter, Instart Logic

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Daniel Druker

CMO
Instart Logic

TRACK A: Acquisition / Conversion Optimization

1:45 PM - 2:15 PM Case Study Remix: Exploring Engagement Tactics As Customer Expectations Hit An All Time High

Nina Alexander-Hurst, VP, Brand Marketing, BaubleBar
BaubleBar is the go-to brand for fashion jewelry, changing the way women shop for accessories through a customer-centric approach. Hear from Nina Alexander-Hurst, VP of Brand Marketing, and learn more about the role customer feedback plays in BaubleBar's overall business model and why it is key to the brand's success, as well as explore:

•Ways to encourage meaningful dialogue with customers and ensure they know you're listening
•How to leverage new technologies in order to be responsive and proactive with all customer feedback
•Finding the balance between encouraging consistent customer engagement and avoiding being intrusive or overwhelming

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Nina Alexander-Hurst

VP, Brand Marketing
BaubleBar

TRACK A: Acquisition / Conversion Optimization

2:15 PM - 2:40 PM 3 Overlooked Paid Search Experiments to Amplify Sales Volume

Denis Coombes, Director, ROI Revolution Vivienne So, eCommerce Manager, Frette
While many companies utilize paid search in their marketing, most are missing out on incredible growth opportunities by ignoring experimentation and campaign optimization. In this session, join Denis Coombes from ROI Revolution and Vivienne So from Frette as they discuss three detailed experiments to drive more qualified traffic and revenue.

Discover in-depth strategies for location segmentation, income tier targeting, branded campaign structuring, feed optimization, and Google Shopping segmentation which contributed to a massive upswing in clicks, impressions, and transactions, as well as a 400%+ increase in ROAS and over 130% revenue growth for Frette.

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Denis Coombes

Director
ROI Revolution
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Vivienne So

eCommerce Manager
Frette

TRACK A: Acquisition / Conversion Optimization

2:40 PM - 3:20 PM Case Study: Scaling Optimization to Meet the Needs of an Omni-Channel Business

Lee Carson, Director, Digital Experiments, Marriott
Building a successful optimization program presents an array of obstacles, from executive education and buyoff, to balancing the right resources to support it. How do you scale it to support the needs of each organizational branch? Marriott shares how it grew its program swiftly by evangelizing its progress and success, and then pivoted to meet needs of its Omni-channel strategies.

In this session:
See the process that helps build trust in the optimization program
Learn how a customer-centric approach is key to program success
Hear key considerations for building an optimization program that scales across channels

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Lee Carson

Director, Digital Experiments
Marriott

TRACK B: Omni-Channel / Multi-Channel Execution

1:30 PM - 1:45 PM Chairperson’s Opening Remarks & Track Moderator

Mark Chaves, Principal Product Manager, Customer Intelligence, SAS


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Mark Chaves

Principal Product Manager, Customer Intelligence
SAS

TRACK B: Omni-Channel / Multi-Channel Execution

1:45 PM - 2:15 PM Case Study Remix: The New Walmart At The Intersection of Digital and In-Store

Josh Himwich, Senior Director, Product Management , Walmart
It an exciting time at Walmart! Under its new leadership, Walmart.com has a laser focus on a strategy that puts both consumables and in-store pickup at its core. Learn how the Walmart teams are executing on this strategy, see some early results from our efforts, and benefit from our experience so you can optimize for your own stores.

Takeaways:
Move past zero-sum thinking in the balance between eCommerce and in-store goals
Learn how Walmart seamlessly marries the experiences of the store to digital
Get the behind-the-scenes look into how Walmart’s pickup service delights millions of customers

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Josh Himwich

Senior Director, Product Management
Walmart

TRACK B: Omni-Channel / Multi-Channel Execution

2:15 PM - 2:40 PM Machine Learning + AI Scaling True Personalization

Nicole Hutzul, Regional Vice President of Sales, Americas, Emarsys
The promise of marketing has always been to deliver personalization at scale. Marketers today live in a world with exploding channels, increasing quantities of data, and too many choices. Human driven personalization does not scale. Learn how Emarsys helps our clients leverage data science, machine learning, and artificial intelligence to scale truly personal interactions.

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Nicole Hutzul

Regional Vice President of Sales, Americas
Emarsys

TRACK B: Omni-Channel / Multi-Channel Execution

2:40 PM - 3:20 PM Panel Discussion Remix: Redefining Omni-Channel: Bridging The Gap Between Digital And In-Store

John Yesko, Sr. Director, Walgreens Adam Kasper, VP, Marketing, Bob's Discount Furniture Paul Murray, Director, Digital Innovation, Dunkin Brands Brian Strauss, VP, Worldwide Field Engineering, Moxie
Omni-channel is definitely the path forward for traditional and pure play retailers alike. That being said, it is no easy task to achieve true omni-channel integration. A diverse group of retailers will talk through their greatest challenges and successes in creating an optimal experience and how they are working on:

Fully integrating in-store with their other channels
The key initiatives that they are focusing on with this integration, and why
Evaluating the impact of mobile on the in-store experience
Examining the impact of the digital footprint (web and mobile) on in-store sales

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John Yesko

Sr. Director
Walgreens
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Adam Kasper

VP, Marketing
Bob's Discount Furniture
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Paul Murray

Director, Digital Innovation
Dunkin Brands
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Brian Strauss

VP, Worldwide Field Engineering
Moxie

TRACK C: Social, Mobile & The Future Of Retail

1:30 PM - 1:45 PM Chairperson’s Opening Remarks & Track Moderator

TRACK C: Social, Mobile & The Future Of Retail

1:45 PM - 2:15 PM Case Study Remix: Using Mobile To Drive Associate Engagement, Corporate Awareness And Customer Experience

Amanda Kendrick, Director, eCommerce, Pep Boys Chris Vitale, VP, Digital Operations & eCommerce, Pep Boys

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Amanda Kendrick

Director, eCommerce
Pep Boys
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Chris Vitale

VP, Digital Operations & eCommerce
Pep Boys

TRACK C: Social, Mobile & The Future Of Retail

2:15 PM - 2:40 PM Executive Presentation

Executive Presenter, Unbxd

TRACK C: Social, Mobile & The Future Of Retail

2:40 PM - 3:20 PM Panel Discussion Remix: Making The Mobile Experience Better For Today’s Consumers To Convert Traffic To Sales

Scott Steever, Head of E-Commerce, ABC Carpet & Home Sapna Shah Parikh, Director of Digital Strategy & eCommerce, Avon
Data is showing that retailers are losing significant sales due to a weak mobile experience and insufficient capabilities. So, now the focus must turn to optimizing mobile—and fast because today’s customers are expecting it and will gravitate toward user experiences that are effortless. Panelists will discuss:

Consumer expectations around mobile and how they are changing
Where mobile fits into the path to purchase
What KPI’s they are using for mobile
The importance of having a good mobile site to your business (overall)?

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Scott Steever

Head of E-Commerce
ABC Carpet & Home
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Sapna Shah Parikh

Director of Digital Strategy & eCommerce
Avon

TRACK D: Interactive Workshops

1:30 PM - 3:00 PM Asia Strategy Deep Dive Workshop

Carl Miller, Managing Director, GRIN Labs
The GRIN Leadership Lab meetings are collaborative workshops designed by retailers and brands. Our Asia Strategy Lab looks at customer acquisition, merchandising and marketplace strategy throughout Asia. Join like-minded professionals looking for timely data and insight needed to understand the local consumer and expand your global journey. Each session is limited to 25 participants.
Workshop outline:
How leading brands are taking a data driven approach to marketplace strategy (including insight into how some brands are not driven by discounting)
A discussion led by brands about their lessons learned in Asia
Asia strategy focusing on prioritization of countries and activities
Collaborative lab working on participants Asia Strategy

You will:
Understand the current status of Asia
Work with other lab participants on how to develop your Asia strategy
Catapult your network into the countries within Asia you are investigating

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Carl Miller

Managing Director
GRIN Labs

TRACK D: Interactive Workshops

3:00 PM - 3:20 PM Global Customer Acquisition Deep Dive Workshop

Carl Miller, Managing Director, GRIN Labs
The GRIN Leadership Lab meetings are collaborative workshops designed by retailers and brands. Our Global Customer Acquisition Lab looks at how to measure global customer lifetime value, acquisition models and global marketing techniques. Join like-minded professionals looking for timely data and insight needed to understand the local consumer and expand your global journey. Each session is limited to 25 participants.

Workshop outline:
•Measuring global customer lifetime value
•A closer look at acquisition, retention and development
•Attribution models and global marketing
•Collaborative lab working on participants global acquisition strategy

You will:
Understand best practice for marketing to your global consumers
Work with other lab participants on how to develop your global marketing strategy
Catapult your global network

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Carl Miller

Managing Director
GRIN Labs

Invitation-Only Private Themed Event

2:40 PM - 3:20 PM Hosted by Criteo

Invitation-Only Wine Tasting

2:40 PM - 3:20 PM Hosted by Zeta Global

Join our exclusive premium wine and cheese tasting on Tuesday, August 15

By invite only.


Afternoon Break

3:20 PM - 4:10 PM Networking Happy Hour Inside The Solution Zone

4:10 Event Tracks and Retailer-Only Connections Continue

Join Us In the Social Lounge For Retailer-Only Meet-Ups: Get Free Advice You Can’t Get Anywhere Else

4:10 PM - 4:35 PM Amazon 1P, 3P, or Hybrid. The Pro's, Con's, and Tactics for Each

James Thompson, VP, Marketing, SKLZ
Join Us In the Social Lounge For Retailer-Only Meet-Ups: Get Free Advice You Can’t Get Anywhere Else

Topic: Amazon 1P, 3P, or Hybrid. The Pro's, Con's, and Tactics for Each

Host: James Thompson, VP, Marketing, SKLZ

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James Thompson

VP, Marketing
SKLZ

TRACK A: Acquisition / Conversion Optimization

4:10 PM - 4:35 PM Case Study Remix: Best Practices for Building Your Amazon, Walmart, and eBay Marketplace Strategies

Jamie Dooley, Head of eCommerce, Dorel Juvenile
Make sure you are getting the most out of marketplaces with an in-depth look at how to build your strategy from Jamie Dooley, Head of eCommerce and Dorel Juvenile. Get a handle on:

•Strengths & weaknesses of the U.S.' top online Marketplaces, including Amazon, Walmart, Jet, and eBay

•Tips for driving *profitable* sales on each marketplace

•The latest Marketplace trends and how to apply them to your 3P strategy

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Jamie Dooley

Head of eCommerce
Dorel Juvenile

TRACK A: Acquisition / Conversion Optimization

4:35 PM - 4:50 PM 15 Minute Service Provider Micro-Session

Executive Presenter, PerimeterX

TRACK A: Acquisition / Conversion Optimization

4:50 PM - 5:30 PM Panel Discussion Remix: Creating A Meaningful Site Experience To Engage Customers And Drive Sales

Mike Zuccato, Director, Online Marketing, Sourcebooks, Inc. Kristin Smith, Director, Digital Commerce, Chico's Alexandra Tanner, AVP, Digital Marketing & eCommerce, L’Oreal Meera Murthy, VP, Strategy, Evergage
Now more than ever, brands are focusing on new and creative ways to engage customers on their sites. Panelists will discuss some of the unique ways they are building more meaningful content and how they are measuring engagement.

Learn how to:
Build site experiences to make your brands relatable and humanized
Find mediums that provide information to the customer in an interactive way
Recognize the website is a living document and learn how to be responsive to the customer as they are shopping on the site
Collect customer data in real time explaining the value of future purchases and showcasing relevant content

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Mike Zuccato

Director, Online Marketing
Sourcebooks, Inc.
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Kristin Smith

Director, Digital Commerce
Chico's
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Alexandra Tanner

AVP, Digital Marketing & eCommerce
L’Oreal
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Meera Murthy

VP, Strategy
Evergage

TRACK B: Omni-Channel/Multi-Channel Execution

4:10 PM - 4:35 PM Panel Discussion Remix: Going Beyond Omni-Channel: Removing Channel Barriers To Better Serve Your Customers

Rajeev Rai, VP, IS - Customer Facing Technologies, Neiman Marcus Mark Berinato, VP, Experience Design, Panera Bread Christine Monaghan, VP, Digital, Astral Brands Jon Panella, VP, SapientNitro
Your customers don’t see channels, so why do retailers continue to work this way? Find out how to take omni-channel to the next level with tips from a diverse group of retailers. Discuss:

How to re-invigorate your omni-channel strategy
How to represent your brand to your customers as a channel agnostic approach
Knowing the channel doesn’t matter, but the brand does
Removing artificial barriers across channels (i.e. restricting promotions to certain channels)

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Rajeev Rai

VP, IS - Customer Facing Technologies
Neiman Marcus
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Mark Berinato

VP, Experience Design
Panera Bread
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Christine Monaghan

VP, Digital
Astral Brands
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Jon Panella

VP
SapientNitro

TRACK B: Omni-Channel/Multi-Channel Execution

4:35 PM - 4:50 PM 15 Minute Service Provider Micro-Session

Jason Conley, Sr. Director, Sales & Solution Consulting, Precision Dialogue


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Jason Conley

Sr. Director, Sales & Solution Consulting
Precision Dialogue

TRACK B: Omni-Channel/Multi-Channel Execution

4:50 PM - 5:30 PM Case Study Remix: Service Design At The Heart Of Omni-Channel

John Yesko, Sr. Director, Walgreens
How do you create a customer experience of consistent quality across multi-channel touchpoints? A service design approach is a great start. Customer journey mapping, co-design with customers, and iterative ideate-prototype-test cycles are firmly established in digital experience design. By applying these same fundamentals across omni-channel, we can present a holistic brand experience.

Audience members will:
Consider how service design tools and processes can be leveraged in omni-channel
Learn about a “solution-agnostic” customer insights approach
Examine the potential to evolve customer experience roles within their own organizations

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John Yesko

Sr. Director
Walgreens

TRACK C: Social, Mobile & The Future Of Retail

4:10 PM - 4:35 PM Fireside Chat: Using Responsive Design Best Practices To Increase Conversions

Prashanth Srinivasan, Software Architect, Dell Chris Pippen, Director of Engineering and Commerce, Dell
Creating a consistent web and content experience across every platform while rolling your website content into a single code base
Funneling touch points to one singular view
Supplying a smooth shopping process with fewer clicks to buy
Looking at the next step of design

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Prashanth Srinivasan

Software Architect
Dell
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Chris Pippen

Director of Engineering and Commerce
Dell

TRACK C: Social, Mobile & The Future Of Retail

4:35 PM - 4:50 PM 15 Minute Service Provider Micro-Session

TRACK C: Social, Mobile & The Future Of Retail

4:50 PM - 5:30 PM Panel Discussion Remix: Working Through The Challenges With Social Advertising: Getting True Engagement And Returns

Jessica Jacobs, Director, Marketing, Wayfair Inc. Myles Burke, COO, Nine Line Apparel Mark Chou, VP, Growth Marketing & eCommerce, Away
How can you get social advertising right so you are staying true to your brand and not turning off the customer with something that seems irrelevant or salesy? Join in on a conversation around:

How to take advantage of UGC and get customers to post content on your platforms
The impact of social advertising on the customer—are they burned out on it?
Develop social content that is meaningful and interesting to the customer

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Jessica Jacobs

Director, Marketing
Wayfair Inc.
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Myles Burke

COO
Nine Line Apparel
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Mark Chou

VP, Growth Marketing & eCommerce
Away

TRACK D: Interactive Workshops

4:10 PM - 5:30 PM Global Customer Acquisition Deep Dive Workshop

Carl Miller, Managing Director, GRIN Labs
The GRIN Leadership Lab meetings are collaborative workshops designed by retailers and brands. Our Global Customer Acquisition Lab looks at how to measure global customer lifetime value, acquisition models and global marketing techniques. Join like-minded professionals looking for timely data and insight needed to understand the local consumer and expand your global journey. Each session is limited to 25 participants.

Workshop outline:
Measuring global customer lifetime value
A closer look at acquisition, retention and development
Attribution models and global marketing
Collaborative lab working on participants global acquisition strategy

You will:
Understand best practice for marketing to your global consumers
Work with other lab participants on how to develop your global marketing strategy
Catapult your global network

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Carl Miller

Managing Director
GRIN Labs

5:30 PM - 5:30 PM Conclusion Of Main Day One

5:30 PM - 7:30 PM Sunset Soiree At The Revere Rooftop Hosted By Mad Street Den