eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston

1.888.482.6012

Marshall Porter

President
Spring, Inc.

Marshall Porter serves as the President of Spring. 

Previously, he was SVP and GM of International at Gilt Groupe, an online retailer based in the United States, where he was responsible for the growth of the international business including consumer cross-border shipping and international partnerships. He previously served as the Vice President of Business Development at Gilt Groupe, where he built and managed Gilt Groupe’s business development team, devised business development strategies, and forged long-term relationships that benefitted Gilt and its partners, including Starbucks, Volkswagen, Target, Virgin America, Klout, and many more. 

Marshall joined Gilt with extensive experience in mobile and eCommerce, having previously led the mobile business at Digital Fountain that was acquired by Qualcomm and before that at Handango, where he was primarily responsible for key global partnerships, development strategies, driving key infrastructure initiatives, launching new business units, and global partnerships. 

Marshall graduated Phi Beta Kappa from TCU and holds a masters degree in Management, Economics, and International Relations from the University of St Andrews in Scotland.



Main Day Two: Digital & eCommerce Transformation Strategies – August 16

11:05 AM Keynote Case Study: Mobile Commerce As An Imperative: What We've Learned And Where It's Going

Mobile commerce is no longer just for trendsetters. Years ago, Spring first reimagined the retail experience for mobile, creating a personalized shopping experience that reflects how people shop. Spring’s marketplace includes more than 200,000 products from over 1,500 different brands, presenting them to the consumer in a way that is personal to them and their unique shopping style and behavior. Hear about the new reality of mobile commerce and ways brands can tap into the mobile opportunity.
 
Marshall Porter, president of Spring, will discuss:
• The mobile imperative in the changing retail landscape
• How brands can expand their mobile commerce footprint
• Lessons learned from a mobile shopping pioneer and mobile commerce leader
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