eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston


Mike Zuccato

Director, Online Marketing
Sourcebooks, Inc.

Mike brings over 17 years of experience managing all facets of e-commerce related businesses across many different industries. In addition to leadership on the e-commerce side, he also possesses several years of IT management experience allowing him to look at opportunities through multiple lenses. His specialty is in finding creative solutions to power customer acquisition strategies to architect growth for businesses. Mike's been able to bring innovative marketing strategies to the financial, entertainment and consumer goods industries.

Main Day One: eCommerce and Omni-Channel Growth Tactics – August 15

4:50 PM Panel Discussion Remix: Creating A Meaningful Site Experience To Engage Customers And Drive Sales

Now more than ever, brands are focusing on new and creative ways to engage customers on their sites. Panelists will discuss some of the unique ways they are building more meaningful content and how they are measuring engagement.

Learn how to:
Build site experiences to make your brands relatable and humanized
Find mediums that provide information to the customer in an interactive way
Recognize the website is a living document and learn how to be responsive to the customer as they are shopping on the site
Collect customer data in real time explaining the value of future purchases and showcasing relevant content
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