eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston


Paul Murray

Director, Digital Innovation
Dunkin Brands

Paul is the Director of Digital Innovation at Dunkin’ Brands. Since joining the Dunkin’ team in 2012 he has been involved in Dunkin’s US Digital and Loyalty growth helping launch the DD Mobile App, the DD Perks Loyalty Program and On-The-Go Mobile Ordering. Paul currently oversees Digital Innovation including, web, mobile, digital payments as well as digital product and pilot program development.

Main Day One: eCommerce and Omni-Channel Growth Tactics – August 15

2:40 PM Panel Discussion Remix: Redefining Omni-Channel: Bridging The Gap Between Digital And In-Store

Omni-channel is definitely the path forward for traditional and pure play retailers alike. That being said, it is no easy task to achieve true omni-channel integration. A diverse group of retailers will talk through their greatest challenges and successes in creating an optimal experience and how they are working on:

Fully integrating in-store with their other channels
The key initiatives that they are focusing on with this integration, and why
Evaluating the impact of mobile on the in-store experience
Examining the impact of the digital footprint (web and mobile) on in-store sales
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