eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston


Scott Drayer

Vice President, Marketing
Paul Fredrick Menstyle, Inc
Scott Drayer is the Vice President - Marketing at Paul Fredrick, a private label men’s apparel direct marketer located in Fleetwood, Pa. Scott is responsible for the strategic development of Paul Fredrick’s brand growth initiatives via ecommerce, direct mail and direct response advertising. He has been with the company for 13 years, upon his graduation from Penn State University with a B.S. in Marketing.

Email Marketing & Customer Retention Summit – August 14

9:40 AM Keynote Panel Discussion Remix: Reviewing The Changing Email Landscape To Better Personalize Your Program

Personalization is becoming a pre-requisite for retailers across all channels, but with the amount of retailers competing for inbox attention, it is especially critical for email. Research shows that conversion rates are more than 5x higher with a personalized recommendation in email, so how can you continue to improve? Hear how brands across different verticals are achieving new levels of personalization. Discuss:

Sending more individual emails that are triggered
Looking at your service provider to be able to provide personalized emails
Looking at a new generation of providers if necessary to assist with your personalization efforts
Looking at triggered integrated campaigns (SMS, app notifications, retargeting campaigns, etc.)

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