eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

1.888.482.6012

Amie Hansen, VP of Strategy and Digital at The Rockport Company
The Rockport Company Logo

Amie Hansen


VP of Strategy and Digital
The Rockport Company

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019


4:30 PM eTail Tonight: War Room Stories Of Re-Platforming

Before you make the move to replatform, learn the “war room stories” of these executives as to what are the features and functions you need to have to succeed: 
• How to keep up with new platform releases and updates to ensure there are no holes
• Planning the re-platforming move in a tactical way
o Collaborating with Search teams to prepare for a new URL structure
• Ensuring support and troubleshooting for sales flows are not underestimated at re-launch
• Managing C-suite expectations as there may not be an instant boost

Check out the incredible speaker line-up to see who will be joining Amie.

Download The Latest Agenda

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