Christine Monaghan

VP, Digital Astral Brands

Established industry leader with over 20 years experience in delivering transformational eCommerce and technology solutions. Her industry experience in B2C and B2B eCommerce, Direct Marketing, Consumer Products (CPG), Retail, Insurance, Manufacturing, and Broadcasting with companies like General Electric, Nutrisystem, Turner Broadcasting and QVC where she has had a track record of success in driving meaningful and sustained results in competitive and challenging markets. 

Christine is a performance-driven leader with sharp focus on business case analysis, strategy development, implementation management and results analysis. Her functional experience includes: marketing, operations, ecommerce, finance, PMO, IT, and supply chain. Strengths include: Project Management, Product Management, Social Media, Interaction Design, Customer Acquisition/Retention (LTV), Digital Channel Management (e.g. SEO, local SEO, SEM, paid search, content marketing, email), Business Analysis, Process Improvement, and Data Analytics and Optimization to increase revenue, build brand, and drive efficiencies. 

Christine most recently working with a dynamic heath and beauty retailer to expand the digital footprint and drive omni-channel emphasis through brick and mortar partners of prestige makeup brands.  Christine has extensive experience enabling regional start up retailers to grow and expand both online and omni-channel presence working closely to align brand vision with some of the largest retail vendors such as Nike, adidas, Puma, Timberland, etc. Christine’s prior background also includes leading project management, product management, social media and user experience for Nutrisystem.com, America’s number one home delivery weight loss company. Under her leadership, the company launched a sales funnel optimization redesign, implemented a full social and mobile strategy, and expanded into a multitude of channels. 

Christine has an undergraduate degree from University of Georgia and holds numerous professional and technical certifications including project management and six sigma.