James Gregson

Director, Head of LEGO Social Studio LEGO

James began his career in ‘non-traditional’ brand strategy. Working at a series of Marketing and Communication agencies in New York City. Through his professional experience he has built a combination of technical understanding and conceptual creativity to craft effective, measurable programs for clients and brands such as New Balance, Atari and Mercedes-Benz. Currently, James is the Director and Head of Social Studio, leading a team of digital content strategist, creative designers, producers and video editors within The LEGO Group's internal creative agency.